지자체 서울시 및 구청 상징마크 시민 인지도 (1) -발상에 대한 인지도를 중심으로-

Abstract

This study conducted a basic research on whether the citizens appropriately recognize the concept ideas of the CIs of Seoul City and each District Office in Seoul. The study intended to explain how the identities of the city and districts were established between the concepts (ideas) that were suggested by the local governments and their modeling after researching the CIs of Seoul City and district offices in Seoul. The analysis of data research determined the rankings of each local government after converting 25 out of 26 CIs of Seoul City and each district office in Seoul into index. The common grounds of local governments in the first to tenth place indicated that people had a higher awareness of CIs as the symbol marks were focused more on iconic modeling, the number of concept ideas was less and the concept ideas were more highly correlated. On the other hand, people had an extremely lower awareness of the CIs of the local governments that their iconic modeling clearly delivered message but suggested conceptual ideas despite the difficulties in distinguishing more ideas faced with the conceptual limitation. The CIs containing multi-faceted concept ideas had a higher awareness and it was discovered that the awareness could remain high if such ideas were similar to each other in terms of concept. It can be concluded that, in practice, the local governments still fail to abstractly express the messages with their CIs and tend to design the symbol marks to establish their identities based on concept rather than modelling of the concept ideas.