국내 패션기업의 협력업체와의 관계에서 기업규모에 따른 신뢰와 몰입에 영향을 미치는 변인
Antecedents and Consequences of Trust and Commitment according to Company Size in Apparel Manufacturer-Contractor Relationships
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초록
본 논문은 기업 규모 별 국내 패션 기업의 협력업체에 대한 신뢰와 몰입의 선행 변인이 신뢰와 몰입에 미치는 영향력과 신뢰와 몰입이 기업성과와 관계 만족에 미치는 영향력에서 나타내는 효과에 대하여 알아보고자 하였다. 연구방법은 한국패션브랜드연감에 등록 된 기업을 대상으로 하였으며, 설문지 조사방법을 이용하였다. 128명의 어패럴 제조업자들이 참가하였으며, 그 결과는 다음과 같다. 300명이하의 중소기업의 경우 신뢰가 의사소통과 유연성에서 긍정적인 영향을 미쳤고, 협력업체에 대한 의류제조업자들의 몰입에 영향을 준 선행변인은 의존성, 힘의 불균형, 유연성으로 나타났다. 반면, 대기업의 경우 협력업체에 대한 의류제조업자들의 몰입에 영향을 준 선행변인은 불확실성, 의존성, 힘의 불균형, 공유가치, 유연성으로 나타났다. 중소기업의 경우 신뢰는 몰입에 영향을 주지 않았지만, 기업성과에서는 신뢰와 몰입 둘 다 영향을 주었고, 관계만족에 대해서는 몰입에 의해서만 영향을 주었다. 대기업의 경우도 신뢰가 몰입에 영향을 주지 않았지만, 기업성과에 대한 몰입에서 기업성과는 신뢰와 몰입 둘 다 영향을 주었다. 관계만족에 관한 신뢰와 몰입의 효과에서도 관계만족은 신뢰와 몰입 모두 영향을 주었다.
Abstract
This study examined regarding the moderating effect of company size in the relationship among the antecedent variables of trust and commitment, trust and commitment and firm performance and relationship satisfaction. A total of 128 apparel manufactures participated in this study. In the case of small and medium apparel manufacturer, with the number of employees less than 300, trust was positively affected by communication and flexibility. The antecedent variables that affected small and medium apparel manufacturer’s commitment toward contractor were shown to be interdependence, power imbalance and flexibility. In the case of large apparel manufacturer, trust was significantly affected by opportunistic behavior, shared value and flexibility. The antecedent variables that significantly affected large apparel manufacturer’s commitment toward contractor were shown to be uncertainty, interdependence, power imbalance, shared value and flexibility. In the case of small and medium apparel manufacturer, trust did not affect commitment in this research. However, as for the effect of trust and commitment on firm performance, firm performance was affected by both trust and commitment. In contrast, as for the effect of trust and commitment on relationship satisfaction, relationship satisfaction was affected only by commitment. In the case of large apparel manufacturer, with the number of employees 300 or more, trust did not affect commitment in the case of large company either in this research. However, as for the effect of trust and commitment on firm performance, firm performance was affected by both trust and commitment. As for the effect of trust and commitment on relationship satisfaction, relationship satisfaction was also affected by both trust and commitment.
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