전자저널리즘 인포그래픽의 시각적 내러티브 작용 및 함의적 의미 - 한국, 독일, 영국의 인포그래픽을 중심으로 -

Abstract

Background The infographic of journalism is a method of communication that can efficiently communicate much information and articles to subscribers. On this premise, this study provides a semiotics depth analysis of the narratives of infographic Methods Narrative Analysis has a 3-step process. Phase 1 identifies the concept of narrative in jounalism through literature and prior research. Phase 2 identifies visual narrative components and features, and Phase 3 analyzes implicative meanings using Peirce's semiotics thirdness structure based on the analysis of Phase 2. The subject of study would be infographics of six major domestic and foreign journalism companies, produced from 2017 to April 2021. Result The characteristics of e‐journalism infographics that based on the content of the article, the visual narrative is composed of color contrast, image difference and change, and icon continuous repetition and movement to be characterized by interest, simplicity, clarity, individuality, and vitality. For the characteristics in terms of semantic meaning, cognitive functions are formed through emotive, phatic, referential, and conative communication function. Conclusion The visual narratives of infographic have principles of emphasis, change, and metaphor. They interact with the media characteristics of electronic journalism. It also effectively provides the subject and purpose of information by stimulating subscribers' sensibilities. The presentation and principle of visual narratives maximizes the function of infographic with a new communication method that induces psychological states to recipients who accept information.