인공지능(AI) 기반의 창작 패러다임 변화에 따른 디자이너의 역할에 관한 연구 - 편집디자인을 중심으로 -

Abstract

Background This study aims to propose the competencies and roles of editorial designers who have to deal with images by identifying the changes in the design creation paradigm in the era of artificial intelligence. Artificial intelligence technology is increasingly impacting designers' work, so designers need to develop their skills alongside editorial design strategies. Methods Through literature research, we examined the types of AI-based design systems, their advantages and disadvantages, and editorial design strategies according to the working relationship between AI and editorial designers. Based on this, we proposed the competencies and roles of editorial designers using AI. Result The competencies of an editorial designer are 'problem recognition' to create editorial design, 'problem communication' with digital literacy, and 'problem solving' to complete and add value to editorial design. The role of editorial designers is to produce ‘empathy’, ‘justice’, ‘collaboration’, ‘creativity’, ‘prototype’ and ‘design final draft’ that artificial intelligence cannot do on its own. Conclusion First, designers should use AI to different degrees, recognizing it as a tool or as a collaborative relationship. Second, we can utilize the pros and cons of AI and designers' perceptions of AI as a strategy for creating editorial designs. The editorial designers of the future will need to utilize AI to create designs more efficiently and increase the positive value of their work.