메타버스 제작에 관한 사용자 경험 분석 - 제페토를 중심으로 -

Abstract

Background In the growth of the metaverse, user experience has established itself as a pivotal element. However, research in this area remains relatively underdeveloped. This study aims to lay a foundational basis for research on the usability of the metaverse through an analysis of user experiences related to content creation within the metaverse. This study seeks to gain a profound understanding of the diverse evaluations these individuals have derived from their platform usage, and how the metaverse fulfills various user needs, including personal identity expression, information acquisition, and recreational activities. Methods In this study, SUS and UEQ-S methods were utilized for quantitative evaluation. For qualitative evaluation, FGI were conducted twice to assess user experiences related to metaverse content creation and platform usability. Result The evaluation using SUS revealed that the system possesses mid-level usability but requires improvement, with an average score, 61.25. The UEQ-S evaluation indicated that users generally perceive an enhancement in their platform usage experience. However, ZEPETO was not rated as a leading system among various metaverse platforms. Additionally, the study discussed the detailed user experiences of the creators through qualitative evaluation. Conclusion In the realm of enhancing user experience, it is projected that metaverse content design will evolve in a direction that amplifies users' sense of reality, considers their objectives and economic aspects to offer deep immersion, serves as a conduit for social expression through new communication methods, and facilitates the expression of creativity through active participation.