박물관 온라인 플랫폼 영상 콘텐츠에 관한 연구 - 홍보용 동영상을 중심으로 -

Abstract

Background With the advancement of technology, museums are utilizing various video content in both their preservative functions—such as collection, management, and research—and their disseminative functions—such as exhibition, education, and research. Particularly, XR content including AR and VR is being used to attract and engage users. Additionally, with the development of networks, museums are operating channels on online platforms to connect and communicate with users without the constraints of time and space. This study explores the impact of video content on online platforms, centered around museums, on the promotion of museums through a case study. To this end, prior research is analyzed to understand the current state of video content on online platforms and to gain insights into effective museum promotion. Methods This study aims to examine the definition and characteristics of video content on online platforms through a review of prior research, and to investigate the current state of video content in museums based on these findings. Therefore, the study seeks to predict the implications and future directions of online platform video content on museum promotion through a case study focusing on storytelling, scene composition, and user group responses and interactions. Result The video content on museum online platforms contributes to promoting interaction among user groups and encourages greater interest and participation. According to findings from case studies, this content is produced in various themes and formats, ensuring accessibility to a broad audience. This helps convey the unique appeal and value of the museum's content, significantly aiding promotional strategies. Conclusion Video content on online platforms plays an important role in museum promotion. These videos are produced in various themes and formats, ensuring accessibility to a broad audience. They facilitate interaction among user groups and contribute to generating more interest and engagement. Through further research and analysis, museums are expected to develop more effective promotional strategies for their video content.