스마트 의류 Newness와 혁신성 평가
The Evaluation of Newness and Innovativeness of Smart Clothing
0
조회
0
다운로드
11
인용
0
참고문헌
초록
Abstract
The purpose of this study was to investigate the components of newness and product innovativeness of smartclothing, and to examine the evaluation of newness and innovativeness of smart clothing according to the consumer inno-vativeness. The survey was conducted on male and female subjects aged from 17 to 50. A total of 338 valid responseswere used for the analysis. Exploratory factor analysis and confirmatory factor analysis confirmed the evaluation of smartclothing newness consisted of five items: novel, modern, original, fresh and up-to-date. The evaluation of smartclothing innovativeness consisted of two dimensions. One is the evaluation of innovativeness as clothing and the otheris the evaluation of innovativenss as electronic devices. The validity of two dimensions were verified by confirmatory fac-tor analysis. The results of ANOVA and Duncan test indicated that there were differences in the evaluation of newnesand smart clothing innovativenss according to consumer innovativeness.
참고문헌 (30)
- 강경영, "소비자의 유행혁신성과 기술혁신성이 스마트의류에 대한 태도와 구매의도에 미치는 영향", 9(1), pp.35~40 (2007)
- 강상임, "DMB서비스를 위한 탐색적 연구" (2005)
- 김종배, "신제품 성과에 영향을 미치는 요인에 대한 실증적 연구. 마케팅 연구", pp.121~145 (1992)
- 김한나, "유행동조성과 혁신성에 따른 소비자 세분화및 준거대상 연구", 25(7), pp.1341~1352 (2001)
- 김해룡, "컨버전스 제품에 대한 소비자 평가", 7(1), pp.1~20 (2005)
- 박선형, "웨어러블 컴퓨터(wearable computer) 개념을 기초로 한 디지털 패션 상품의 디자인 가능성 탐구 1", 5(3), pp.111~128 (2001)
- 박재진, "소비자 혁신성이 온라인 쇼핑행동에 미치는 영향- 혁신기술수용모델을 중심으로", 광고연구, (63), pp.79~101 (2004), 한국방송광고공사
- 이정순, "스마트 의복의 전망 및 개발사례 연구", 15(1), pp.64~75 (2001)
- 유재미, "제품 혁신성 지각의 결정요인과 제품 수용의향과의 관계: 소비자 관점을 중심으로", 21(2), pp.27~52 (2006)
- 조길수, "디지털 의복", 4(1), pp.148~157 (2000)
- 조필교, "의복관여과 유행혁신성,유행의견선도력과의관계.", 34(5), pp.223~233 (1996)
- EBN 산업뉴스, "섬유 디지털을 입다(하)" (2007), EBN 산업뉴스
- Blythe, J, "Innovativeness and newness in high-tech consumer durables", 8(5), pp.415~429 (1999)
- Garcia, R., "A critical look at a technological innovation typology and innovativeness terminology: A literature review. The Journal of Product Innovation Management", 19, pp.110~132 (2002)
- Goldenberg, J, "The idea itself and the circumstances of its emergence as predictors of new product success", 47, pp.69~84 (2001)
- Goldsmith, "Identifying innovators inconsumer product markets. European Journal of Marketing", pp.42~55 (1992)
- Goldsmith, "Measuring consumerinnovativeness. Journal of the Academy of Marketing Sciences", pp.209~221 (1991)
- Henard, D.H, "Why some new products are more successful than others", 38, pp.362~375 (2001)
- Hurt, "Scales for the measurement ofinnovativeness. Human Communication Research", pp.58~65 (1977)
- Johannessen, J, "Innovation as newness: what is new, how new, and new to whom?", 4(1), pp.20~31 (2001)
- Kleinschmidt, "The impact of productinnovativeness on performance. The Journal of ProductInnovation Management", pp.240~251 (1991)
- Lawton, "The impact of the marketingconcept on new product planning. The Journal of Marketing"
- Mann, S, "The wearable computer and wearcam", 1(1), pp.21~27 (1997)
- Midgley, "The conceptand its measurement. Journal of Consumer Research", in(vativeness), pp.229~242 (1978)
- Olson, E.M, "Organizing for effective new product development: The modeling role of product innovativeness", 59, pp.48~62 (1995)
- Robertson, "The process of innovation and the diffusion ofinnovation. Journal of Marketing", pp.14~19 (1967)
- Rogers, E.M, "Diffusion of Innovations", pp.263~280 (1995), The Free Press, New York
- Veryzer, R.W.Jr, "Key factors affecting customer evaluation of discontinuous new products", 15, pp.136~150 (1998)
- "Webster′s Third New International Dictionary, Unabridged"
- Ziamou, P, "The effect of the degree of newness of a “really new” product on consumers", 26, pp.368~371 (1999)