스마트 의류 개발을 위한 소비자 선호도 조사- 연령별 비교를 중심으로 -

Abstract

This study was conducted to survey and analyze the preference, and acceptance of smart clothing to the consumers with different age. A questionnaire with the objects of 530 consumers from the teens to the forties, in order to utilize the characteristics of consumers as basic materials for the planning of smart clothing, which is reasonably designed to have both of function and fashion, by checking the characteristics of consumers. The results are as follows; 1. The interest degree of fashion was the highest in the 20's and the acceptance degree showed the medial frequency in all age groups. In terms of the analysis result regarding general persons and professionals, professionals showed higher frequency distribution in both interest degree and acceptance degree than general persons. 2. When a comparison for each age, general person, and professional was made, more than the majority of all could not recognize the terms and concept about the smart clothing, but in terms of the favorable impression, more than the majority answered that it interests them. 3. More than the majority of the objects of this survey responded that they have a purchase intention and in terms of the desired purchase price, the price below 500,000 won showed the most frequency. In terms of the reason of wearing the smart clothing, they responded that they can select needed functions, and in terms of an occurring problem, they answered that it is the high cost of economic burdens.