본문 바로가기
KERD
논문KCI 등재

소비자 혁신성이 패션소비성향과 의복 만족도에 미치는 영향 - 20-30대 여성 스마트폰 사용자를 중심으로 -

Impact of Consumer Innovativeness on Fashion Consumption Propensity and Clothing Satisfaction - Focusing on Female Smart Phone Users in 20’s and 30’s -

제은숙
한국의류산업학회 (The Society of Fashion and Textile Industry)|2012.08|한국의류산업학회지 (The Korean Fashion and Textile Research Journal)|제14권 제4호|pp. 578-587

1

조회

0

다운로드

17

인용

0

참고문헌

키워드

Innovativeness(혁신성)Fashion Consumption Propensity(패션 소비 성향)Clothing Satisfaction(의복 만족도)
주제분류생활과학

초록

This study explored an impact of consumer innovativeness on fashion consumption propensity and clothing satisfaction, focusing on female consumers in 20‘s and 30’s. Specifically, the smart phone users had been the subjects of study because they accept new things earlier than others. The collection of data was carried out for one month in September 2011, and a total of 390 copies were used for final analysis. A statistical package SPSS 16.0 was used for analysis of data. First, the impact of innovativeness on fashion consumption propensity was explored. It was found that the innovativeness has impact on ostentation-seeking propensity and personality-seeking propensity. The impact of innovativeness on the clothing satisfaction was explored. It was found that the innovativeness has negative impacts on tangible value satisfaction and intangible value satisfaction. Second, it was found that if an innovative consumer has less ostentation-seeking propensity and less personality-seeking propensity, the innovative consumer gets more satisfaction from tangible value of clothes. On the other hand, if an innovative consumer has less ostentation-seeking propensity, the innovative consumer gets more satisfaction from intangible value of clothes. Third, the differences in consumer innovativeness, fashion consumption propensity and satisfaction dependent on the age of consumers were explored. In innovativeness and fashion consumption propensity, fashionseeking propensity and personality-seeking propensity had significant differences between different age groups. In satisfaction,tangible value satisfaction had significant difference between different age groups. However, there was no significant differences between different age groups in ostentation-seeking propensity, economy-seeking propensity and intangible value satisfaction.

Abstract

This study explored an impact of consumer innovativeness on fashion consumption propensity and clothing satisfaction, focusing on female consumers in 20‘s and 30’s. Specifically, the smart phone users had been the subjects of study because they accept new things earlier than others. The collection of data was carried out for one month in September 2011, and a total of 390 copies were used for final analysis. A statistical package SPSS 16.0 was used for analysis of data. First, the impact of innovativeness on fashion consumption propensity was explored. It was found that the innovativeness has impact on ostentation-seeking propensity and personality-seeking propensity. The impact of innovativeness on the clothing satisfaction was explored. It was found that the innovativeness has negative impacts on tangible value satisfaction and intangible value satisfaction. Second, it was found that if an innovative consumer has less ostentation-seeking propensity and less personality-seeking propensity, the innovative consumer gets more satisfaction from tangible value of clothes. On the other hand, if an innovative consumer has less ostentation-seeking propensity, the innovative consumer gets more satisfaction from intangible value of clothes. Third, the differences in consumer innovativeness, fashion consumption propensity and satisfaction dependent on the age of consumers were explored. In innovativeness and fashion consumption propensity, fashionseeking propensity and personality-seeking propensity had significant differences between different age groups. In satisfaction,tangible value satisfaction had significant difference between different age groups. However, there was no significant differences between different age groups in ostentation-seeking propensity, economy-seeking propensity and intangible value satisfaction.

참고문헌 (42)

  1. 최민수, "스마트폰 수용요인에 관한 경험적 연구 - 개인의 혁신성, 사회적 영향력, 사용자 인터페이스를 중심으로 -", 한국디자인포럼, 33(33), pp.189~200 (2011), 한국디자인트렌드학회
  2. Choi, S. J., "The process and determinants of consumer satisfaction clothing", Journal of the Korean Society of Clothing and Textiles, 24(6), pp.928~939 (2000)
  3. 추호정, "사용만족과 소비자 혁신성이 스마트폰 적극적 사용행동에 미치는 영향", 마케팅관리연구, 16(4), pp.153~176 (2011), 한국마케팅관리학회
  4. 정헌수, "소비자 혁신성과 고려제품군 형태간의 관계에 관한 연구", 소비자학연구, 14(4), pp.3~72 (2003), 한국소비자학회
  5. 한성희, "스마트폰의 소비가치와 소비만족도에 관한 연구", 소비자학연구, 22(3), pp.233~260 (2011), 한국소비자학회
  6. Holt, D. B., "How consumers consume : A typology of consumption practices", Journal of Consumer Research, 22, pp.67~75 (1995)
  7. Hong, G. H., "A study on clothing satisfaction determinants", Journal of the Korean Society of Clothing and Textiles, 8(3), pp.9~17 (1984)
  8. Hong, K. H., "A study on the path of clothing satisfaction model : Brand levels and consumer involvement", Journal of the Korean Society of Clothing and Textiles, 16(4), pp.535~547 (1992)
  9. 황경호, "스마트폰의 진화와 문화자본(Cultural Capital)에 관한 연구", 문화경제연구, 14(2), pp.3~33 (2011), 한국문화경제학회
  10. 전경숙, "의복만족 척도: 소비자 생활주기적 접근", 한국의류학회지, 33(7), pp.1050~1060 (2009), 한국의류학회
  11. Jin, B. H., "Model of clothing brand loyalty formation", Journal of the Korean Society of Clothing and Textiles, 20(3), pp.502~511 (1996)
  12. Joseph, B., "Concurrent validity of a measure of innovative cognitive style", Journal of the Academy of Marketing Science, 12(2), pp.159~175 (1984)
  13. 전대근, "유행혁신성과 스타일 혁신속성이 유행채택에 미치는 영향", 한국의류학회지, 33(10), pp.1564~1574 (2009), 한국의류학회
  14. 강경영, "스마트 의류 Newness와 혁신성 평가", 한국의류산업학회지, 9(5), pp.493~499 (2007), 한국의류산업학회
  15. 강미선, "다중매체 소비행동과 이용자 특성", 광고학연구, 18(4), pp.7~31 (2007), 한국광고학회
  16. 강경영, "소비자 혁신성향이 스마트 의류 혁신성 평가에 미치는 영향", 한국의류산업학회지, 11(3), pp.409~416 (2009), 한국의류산업학회
  17. Kim, D. H., "Development of an instrument to measure consumption: Seoul women's consumption measurment and analysis", 석사, pp.1996
  18. Kim, H. S., "A study on clothing purchase behaviors depending on propensity to consume licensed fashion brands: With a focus on women in their 20s and 30s", 석사, pp.2006
  19. Kim, H. S., "Lifestyle and clothing consumption value between groups depending upon ambivalent consumption", 석사, pp.2008
  20. 김주애, "골퍼의 골프웨어 선택기준에 따른 성별 특성과 소비성향", 한국의류산업학회지, 8(6), pp.655~664 (2006), 한국의류산업학회
  21. Kim, S. D., "The emergence of homo telephonicus : Sociocultural conditions for the diffusion of mobile phone technology", Korean Journal of Journalism & Communication Studies, 45(2), pp.62~85 (2001)
  22. Kim, W. Y., "An exploratory study on the consumer consideration behavior of innovater and non-innovator", 석사, pp.2003
  23. Kuh, J. M., "A study on consumer values, clothing shopping orientation, and clothing satisfaction", Journal of the Korean Society of Clothing and Textiles, 23(3), pp.459~470 (1999)
  24. Lee, K. O., "The effect of brand awareness pattern by personal value style of the food service consumer", 석사, pp.2008
  25. Lee, K. S., "A study of the relationship between self : concept and clothing behavior of adult males", Journal of the Korean Society of Clothing and Textiles, 6(1), pp.1~8 (1982)
  26. 이미아, "미혼여성과 기혼여성의 소비가치 및 의복추구혜택의 비교연구-20~30대 직장여성을 중심으로-", 한국의류학회지, 34(5), pp.808~818 (2010), 한국의류학회
  27. Lee, H. S., "Attitudes about the critical review and future research directions", Journal of Consumer Studies, 11(2), pp.39~60 (2000)
  28. 이시훈, "시청자 특성, 미디어 이용과 위성 DMB의 수용 - 지역 시청자의 인식과 평가를 중심으로", 한국언론정보학보, 28, pp.141~169 (2005), 한국언론정보학회
  29. Mclean, F. P., "The process of aging related to body cathexis and to the clothing satisfaction", 박사, pp.1978
  30. Midgley, D. F., "Innovativeness : The concept and its measurement", Journal of Consumer Research, 4(3), pp.229~ (1978)
  31. Paik, S. Y., "The effect of adolescents' consumption values on the clothing products evaluation", Journal of the Korean Society of Costume, 50(56), pp.59~72 (2000)
  32. 박은아, "뉴미디어 초기수용의 영향요인에 관한 연구: 혁신성, 과시성향, 기기인식을 중심으로", 소비자학연구, 19(1), pp.93~113 (2008), 한국소비자학회
  33. 박은아, "자기해석과 제품혁신성에 따른 구매의도 및 구매만족: 탐색재와 경험재를 대상으로", 한국심리학회지: 소비자·광고, 11(4), pp.637~659 (2010), 한국소비자·광고심리학회
  34. 박현주, "과시소비성향에 따른 패션과 뷰티관여도", 한국의류학회지, 35(1), pp.77~88 (2011), 한국의류학회
  35. 박효원, "신세대 여성의 소비성향에 따른 화장품 구매", 복식, 54(6), pp.59~73 (2004), 한국복식학회
  36. 박인곤, "스마트폰 이용자들의 이용과 충족, 의존도, 수용자 혁신성이 스마트폰 이용만족에 미치는 영향에 관한 연구", 언론과학연구, 10(4), pp.192~225 (2010), 한국지역언론학회
  37. Park, J. H., "To search the internet news consumption and the consumer's interest in 2011 South Korea" (2011), LG Economic Research Institute
  38. 박재진, "소비자의 인터넷쇼핑 행동에 영향을 미치는 요인에 관한 연구", 광고학연구, 15(3), pp.289~315 (2004), 한국광고학회
  39. 이영주, "의류브랜드 확장시 소비자 혁신성과 제품범주의 유사성에 의한 확장제품 평가차이", 한국의류학회지, 33(10), pp.1622~1632 (2009), 한국의류학회
  40. Rogers, E. M., "Diffusion of innovation" (1995), Free Press
  41. Shim, S., "Patronage behavior of apparel shopping : Part 2. Testing a patronage model on consumer behavior", Clothing and Textiles Research Journal, 10(2), pp.58~64 (1992)
  42. Swan, J. E., "Product performance and consumer satisfaction : A new concept", Journal of Marketing, 40(2), pp.25~33 (1976)

관련 논문AI추천

기술혁신성과 의복관여도에 따른 집단별 특성 분석: 스마트폰 패션 정보 애플리케이션 사용현황을 중심으로강봉수, 성희원한국패션비즈니스학회 · 패션 비즈니스2014 · 제18권 제5호모바일 패션 쇼핑에 대한 소비자 특성의 효과 -시장 전문성, 혁신성, 구매경험을 중심으로-류은정, 안수경한국패션비즈니스학회 · 패션 비즈니스2019 · 제23권 제1호모바일 패션 쇼핑 이용정도에 따른 소비자의 쇼핑성향과 지각된 가치채진미복식문화학회 · 복식문화연구2016 · 제24권 제1호여성 소비자의 의복 쇼핑 성향에 따른 의복 구매 행동 - 연령집단별 비교분석을 중심으로 -이미숙복식문화학회 · 복식문화연구2010 · 제18권 제6호여성소비자의 의복 동조행동에 대한 연구 - 허영심, 의복소비가치를 중심으로 -임경복한국의상디자인학회 · 한국의상디자인학회지2018 · 제20권 제1호연령에 따른 과시소비성향이 패션관여도에 미치는 영향박숙현, 박현주한국의류산업학회 · 한국의류산업학회지2012 · 제14권 제1호

이 간행물의 다른 논문 (16건)

Lady Gaga 패션스타일에 나타난 알레고리 연구(제1보)김향자, 권미정pp. 519-531울산지역 여고생의 교복 이미지 및 선호도 - 계열별, 학년별을 중심으로 -이은숙, 한미희pp. 532-543소비자 자신감과 패션연출 자신감이 중고패션제품에 대한 태도와 구매의도에 미치는 영향박현희, 추태귀pp. 544-55320-30대 여성 소비자들의 소비가치 유형에 따른 해외 패션명품 브랜드 가방 구매행동신수연, 이가나pp. 554-566쇼핑성향이 패션 콜라보레이션 제품의 선택기준, 태도 및 선호도에 미치는 영향양효진, 배연진, 손졸, 김태은, 양희순, 김칠순, 김유영pp. 567-577
원문 보기