본문 바로가기
KERD
논문KCI 등재

모바일 패션 쇼핑 이용정도에 따른 소비자의 쇼핑성향과 지각된 가치

Consumer shopping orientation and perceived value according to the level of use of mobile fashion shopping

채진미
복식문화학회 (The Costume Culture Association)|2016.02|복식문화연구 (The Research Journal of the Costume Culture)|제24권 제1호|pp. 79-92|DOI 10.29049/rjcc.2016.24.1.79

1

조회

0

다운로드

7

인용

0

참고문헌

키워드

지각된 가치perceived valuefashion shopping orientation모바일 쇼핑mobile shopping패션 쇼핑성향
주제분류생활과학

초록

The purpose of this study is to investigate the differences in fashion shopping orientation and perceived value according to the level of use of mobile fashion shopping. Furthermore, the effect of fashion shopping orientation on perceived value was analyzed. To estimate the level of use of mobile fashion shopping, respondents were classified into four different groups in terms of their frequency of buying fashion products and the period for which they had bought fashion products. The survey was limited to adults aged 20-40 years who had purchased fashion products in a mobile shopping mall. The questionnaire was carried out from April 15, 2015 to April 22, 2015 and 430 sets of useful response data were analyzed using SPSS 17.0. The results of this study were as follows: First, fashion shopping orientation for mobile shopping consumers was divided into four factors as follows: convenience/ economic shopping, ostentation/trend shopping, enjoyment shopping, and impulse shopping. Second, there was a significant difference in all the fashion shopping orientation factors except for convenience/economic shopping according to each classified group: short/few, long/few, short/many, and long/many. In addition, there was a significant difference in perceived value according to each group. Third, all the fashion shopping orientation factors except for impulse shopping had a significant influence on perceived value. Fourth, fashion shopping orientation factors had a slightly significant influence on the perceived value according to each group.

Abstract

The purpose of this study is to investigate the differences in fashion shopping orientation and perceived value according to the level of use of mobile fashion shopping. Furthermore, the effect of fashion shopping orientation on perceived value was analyzed. To estimate the level of use of mobile fashion shopping, respondents were classified into four different groups in terms of their frequency of buying fashion products and the period for which they had bought fashion products. The survey was limited to adults aged 20-40 years who had purchased fashion products in a mobile shopping mall. The questionnaire was carried out from April 15, 2015 to April 22, 2015 and 430 sets of useful response data were analyzed using SPSS 17.0. The results of this study were as follows: First, fashion shopping orientation for mobile shopping consumers was divided into four factors as follows: convenience/ economic shopping, ostentation/trend shopping, enjoyment shopping, and impulse shopping. Second, there was a significant difference in all the fashion shopping orientation factors except for convenience/economic shopping according to each classified group: short/few, long/few, short/many, and long/many. In addition, there was a significant difference in perceived value according to each group. Third, all the fashion shopping orientation factors except for impulse shopping had a significant influence on perceived value. Fourth, fashion shopping orientation factors had a slightly significant influence on the perceived value according to each group.

참고문헌 (30)

  1. Ruth N. Bolton, "A Multistage Model of Customers' Assessments of Service Quality and Value", Journal of Consumer Research, 17(4), pp.375~ (1991), Oxford University Press (OUP)[DOI]
  2. 채진미, "패션 쇼핑성향 유형별 모바일 커머스 특성 인지가 구매의도에 미치는 영향", 한국과학예술포럼, 20, pp.441~453 (2015), 한국전시산업융합연구원[DOI]
  3. (2015)[URL]
  4. Donthu, N., "The internet shopper", Journal of Advertising Research, 39(3), pp.52~58 (1999)
  5. Ha, O. S., "A study on the internet shopping for clothing", master, pp.1999
  6. Hawkins, D. I., "Consumer behavior : Building marketing strategy", pp.2001, Irwin
  7. 홍금희, "소비자의 인터넷쇼핑 구매경험과 기술준비성이 인터넷 의류 쇼핑시 위험지각과 만족도에 미치는 영향", 한국의류산업학회지, 6(1), pp.93~101 (2004), 한국의류산업학회
  8. Hwang, H. J., "Electronic commerce & e-business" (2009), Kyungmoonsa
  9. 전양진, "인터넷 패션 구매경험자와 무경험자의 특성 비교-패션 쇼핑성향과 쇼핑사이트 서비스에 대한 태도의 차이-", 한국의류학회지, 32(9), pp.1387~1396 (2008), 한국의류학회
  10. 정재은, "인터넷 패션 소비자의 의복 쇼핑성향과 판촉활동에 대한 수용태도에 관한 연구", 한국의류학회지, 28(8), pp.1037~1047 (2004), 한국의류학회
  11. Kim, D. J., "Effects of consumer lifestyles on purchasing behavior on the internet: A conceptual framework and empirical validation", Proceedings of the 21th International Conference on Information Systems (ICIS 2000 Proceedings), pp.688~695 (2000)
  12. Hee-Woong Kim, "Value-based Adoption of Mobile Internet: An empirical investigation", Decision Support Systems, 43(1), pp.111~126 (2007), Elsevier BV[DOI]
  13. 김지연, "인터넷 쇼핑몰에서 구매 경험과 소비자 특성이 의류 제품 구매 시 지각하는 위험과 구매 저해에 미치는 영향", 복식문화연구, 18(1), pp.118~132 (2010), 복식문화학회
  14. Kim, M. S., "Consumer satis92 faction", dissatisfaction factors for internet fashion shopping malls, 2001, pp.25(7), 1353~1364
  15. 김세희, "의복 쇼핑 성향의 개념 규명을 위한 문헌적 연구", 한국의류학회지, 28(3,4), pp.472~482 (2004), 한국의류학회
  16. Ko, J. M., "A research on the clothing purchase behaviors in internet shopping malls by internet intimacy: Focusing on age 20-30 men and women", master, pp.2001
  17. (2014)[URL]
  18. (2015)[URL]
  19. 이용기, "관계혜택이 고객의 종업원가 식음료업장에 대한 만족, 그리고 고객충성도에 미치는 영향", 경영학연구, 31(2), pp.5~404 (2002), 한국경영학회
  20. Wayne P. Olson, "Lessons from the New Institutional Economics", The Electricity Journal, 10(5), pp.46~60 (1997), Elsevier BV[DOI]
  21. A. Parasuraman, "The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda", Journal of the Academy of Marketing Science, 28(1), pp.168~174 (2000), Springer Nature[DOI]
  22. 박재진, "소비자의 인터넷쇼핑 행동에 영향을 미치는 요인에 관한 연구", 광고학연구, 15(3), pp.289~315 (2004), 한국광고학회
  23. Kristy E. Reynolds, "Customer benefits and company consequences of customer-salesperson relationships in retailing", Journal of Retailing, 75(1), pp.11~32 (1999), Elsevier BV[DOI]
  24. Keng Siau, "Mobile Commerce", Journal of Database Management, 12(3), pp.4~13 (2001), IGI Global[DOI]
  25. (2016)[URL]
  26. Soo Jiuan Tan, "Strategies for reducing consumers’ risk aversion in Internet shopping", Journal of Consumer Marketing, 16(2), pp.163~180 (1999), Emerald[DOI]
  27. Thompson, R., "Extending the technology acceptance model with motivation and social factors", Proceedings of Association for Information Systems Annual Conference (AMCIS 1998 Proceedings), pp.757~759 (1998)
  28. Windham, L., "The soul of the new consumer : The attitudes, behavior, and preferences of e-customers" (2000), Allworth Press
  29. Robert B. Woodruff, "Customer value: The next source for competitive advantage", Journal of the Academy of Marketing Science, 25(2), pp.139~153 (1997), Springer Nature[DOI]
  30. Valarie A. Zeithaml, "Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence", Journal of Marketing, 52(3), pp.2~ (1988), JSTOR[DOI]

관련 논문AI추천

남성 소비자의 모바일 패션 쇼핑에서의 구매경험과 패션 쇼핑성향, 모바일 쇼핑특성, 지각된 가치채진미한국의상디자인학회 · 한국의상디자인학회지2017 · 제19권 제1호패션 쇼핑성향이 모바일 구매의도에 미치는 영향: 성별/구매빈도에 따른 차이채진미복식문화학회 · 복식문화연구2016 · 제24권 제4호모바일 패션 쇼핑몰에서 소비가치에 따른 충동구매행동 연구강은미한국의류산업학회 · 한국의류산업학회지2015 · 제17권 제3호쇼핑가치, 사용용이성, 유용성이 모바일 구매의도에 미치는 영향채진미한국감성과학회 · 감성과학2017 · 제20권 제2호패션관여와 인터넷 쇼핑 친숙도가 모바일 패션 쇼핑의 구매행동에 미치는 영향김지혜, 황진숙한국디자인트렌드학회 · 한국디자인포럼2013 · 제38호모바일 쇼핑 환경에서 패션 쇼핑 성향과 패션 앱 속성 중요도가 고객만족과 충성도에 미치는 영향에 관한 연구김나미한국의상디자인학회 · 한국의상디자인학회지2020 · 제22권 제3호

이 간행물의 다른 논문 (9건)

현대 아웃도어웨어 디자인 개발에 관한 연구: 방한재킷을 중심으로김영선, 한상경pp. 1-12유통업체 적립금 고지시 잔여 사용기간에 따른 소비자 반응 연구신정민, 여은아pp. 13-26패션소재의 감성표현요소 선호도와 패션이미지 선호도의 관련성박용, 최종명, 김여원pp. 27-40해외 인터넷 쇼핑몰에서 패션상품을 직접 구매하는 소비자의 쇼핑 가치에 따른 위험 지각과 만족도김용숙pp. 41-53헝가리 남성복식 변천에 대한 연구조현진pp. 54-66
원문 보기