현대 패션 윈도우 디스플레이에 나타난 자연적 오브제의 조형적 특성
Formative Characteristics of Natural Objets in Contemporary Fashion Window Display
1
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
This study considers direction types and formative characteristics by analyzing natural objets in contemporary fashion window display. The research methods are both literature review and content analysis based on images of contemporary fashion window display. The conclusions of this study are as follows. First, the direction types of natural objets in contemporary fashion window display expand objective outlines by maximizing the morphological form of objects. Second, a rhythmic sense expressed through a gradual repetition of patterns or a sequential arrangement of natural objects. Third, it represents a reversal of image accomplished through a modification of material on the natural objects. Fourth, a new space is created by transforming two dimensional forms of natural objects. The first formative characteristic of natural objects in contemporary fashion window display is exaggeration. This is expressed through either the expansion of the external volume, the collapsed form of natural objects, or the distortion of external colors. Second, it is a dynamics. This makes it possible to recall the dynamic image of the integration of the observer with a priori thinking by systematically sequencing objects or inducing a specific motion. Third, it is an abstraction. This provides an opportunity for the observer to find in a natural beauty by exchanging physical form or reinterpreting characteristic points. Fourth, it concerns eclecticism characteristic that objects created through the mutual fusion of heterogeneous elements indicates an aesthetic inspiration in a limited space by diverting conventional thinking toward natural objects with expansion of consciousness on formative arts.
Abstract
This study considers direction types and formative characteristics by analyzing natural objets in contemporary fashion window display. The research methods are both literature review and content analysis based on images of contemporary fashion window display. The conclusions of this study are as follows. First, the direction types of natural objets in contemporary fashion window display expand objective outlines by maximizing the morphological form of objects. Second, a rhythmic sense expressed through a gradual repetition of patterns or a sequential arrangement of natural objects. Third, it represents a reversal of image accomplished through a modification of material on the natural objects. Fourth, a new space is created by transforming two dimensional forms of natural objects. The first formative characteristic of natural objects in contemporary fashion window display is exaggeration. This is expressed through either the expansion of the external volume, the collapsed form of natural objects, or the distortion of external colors. Second, it is a dynamics. This makes it possible to recall the dynamic image of the integration of the observer with a priori thinking by systematically sequencing objects or inducing a specific motion. Third, it is an abstraction. This provides an opportunity for the observer to find in a natural beauty by exchanging physical form or reinterpreting characteristic points. Fourth, it concerns eclecticism characteristic that objects created through the mutual fusion of heterogeneous elements indicates an aesthetic inspiration in a limited space by diverting conventional thinking toward natural objects with expansion of consciousness on formative arts.
참고문헌 (77)
- "Alexandra vidal, 2013" (2013)[URL]
- "Anthropologie, 2012" (2012)[URL]
- "Anthropologie, 2013" (2013)[URL]
- "Anthropologie, 2014" (2014)[URL]
- "Anthropologie, 2014" (2014)[URL]
- "Anthropologie, 2016" (2016)[URL]
- Arnheim, R., "Art and visual perception" (2010), Misinsa
- "Bergdorf Goodman, 2012" (2012)[URL]
- "Bloomingdales, 2017" (2017)[URL]
- "Cacharel, 2014" (2014)[URL]
- "Chloe, 2013" (2013)[URL]
- Cho, Y. H., "The philosophy of art" (2003), Misulmunhwa
- 최정화, "숍 윈도우 디스플레이에 나타난 패션 마네킹에 관한 연구", 기초조형학연구, 17(6), pp.647~662 (2016), 한국기초조형학회
- Choi, K. M., "A study on the motion of triangles through repetition", master, pp.2011
- Choi, Y. M., "A study on the expression of display design through object art", master, pp.1989
- "Chopard, 2014" (2014)[URL]
- 주리, "현대패션에 나타난 마스터피스 퀼트에 관한 연구", 한국디자인문화학회지, 12(3), pp.144~157 (2006), 한국디자인문화학회
- "David Jones, 2015" (2015)[URL]
- "Dictionary of mordern design" (1996), Designoffice
- "Dictionary of philosophy" (1972), Hakwonsa
- "Dong-A new Korean language dictionary" (2005), Doosan Dong-A
- "Gucci, 2016" (2016)[URL]
- Han, S. B., "Culture and art" (2011), Seoul National University Press
- Han, Y. H., "Visual display" (2007), Kymoondang
- "Harvey Nichols, 2012" (2012)[URL]
- 허승연, "프랑스 파리 쁘랭땅 백화점 패션윈도우 디스플레이 분석 - 2009년부터 2014년 기간을 중심으로 -", 한국의류산업학회지, 17(4), pp.501~512 (2015), 한국의류산업학회
- 허승연, "메종 에르메스 비주얼 머천다이징에 나타난 특징 - 윈도우 디스플레이를 중심으로 -", 복식문화연구, 21(1), pp.17~30 (2013), 복식문화학회[DOI]
- 허승연, "패션윈도우 디스플레이에 나타난 데페이즈망(Depaysement) - 미국, 프랑스, 일본 백화점을 중심으로 -", 복식, 64(3), pp.1~12 (2014), 한국복식학회[DOI]
- "Hermès, 2015" (2015)[URL]
- "Hermès, 2015" (2016)[URL]
- "Hermès, 2016" (2015)[URL]
- "Hermès, 2016" (2016)[URL]
- Holly, B., "Visual merchadising" (1991), Lowa State University
- Karen H Hyllegard, "Consumer response to exterior atmospherics at a university-branded merchandise store", Fashion and Textiles, 3(1), pp.1~17 (2016), 한국의류학회[DOI]
- "Isetan, 2012" (2012)[URL]
- Jeon, M. J., "A study on techniques to create objects of show window display: Focusing on fashion flagship stores", Proceedings of the Korea Contents Association, Spring Conference, pp.99~100 (2015)
- Kang, H, G., "Basic concepts of contemporary art" (1995), Jaewon
- 강경애, "루돌프 아른하임의 시지각 이론을 통해서 본 전통문양의 조형적 특성", 석사, 의류학, pp.2011
- "Kate Spade, 2015" (2015)[URL]
- 김지연, "화예조형에서 화기의 개념과 의미 확장에 관한 연구 －오브제 개념을 중심으로－", 한국화예디자인학 연구, (19), pp.129~158 (2008), 한국화예디자인학회
- Kim, S. H., "The impact affected to expression of display design by object shown on the modern fine art: Mainly on after 1960s", master, pp.1992
- Kim, S. H., "A study on work of space design for displaying a show window", master, pp.2009
- 김나윤, "현대 패션 쇼윈도 디스플레이의 특성에 관한 연구 -현대 예술의 특성을 중심으로-", 한국의류학회지, 39(6), pp.789~798 (2015), 한국의류학회
- 조문수*, "쇼윈도 디스플레이에 나타난 화예디자인 분석－설치미술의 오브제적 표현기법을 중심으로－", 한국화예디자인학 연구, (18), pp.31~48 (2008), 한국화예디자인학회
- Ko, S. Y., "A study on object in modern art", master, pp.2002
- Kwon, H. S., "Correspondence of the nature and the human through image of a flower : In perspective of my work", master, pp.2010
- 권양숙, "쇼윈도우 디스플레이 경향에 관한 연구 - 강남지역 백화점을 중심으로-", 한국실내디자인학회 논문집, 38, pp.233~240 (2003), 한국실내디자인학회
- 라선문, "디스플레이 요소에서 POP와 오브제 연출특성 변화에 관한 연구", 한국실내디자인학회 논문집, 17(4), pp.23~31 (2008), 한국실내디자인학회
- 이원우, "오브제 연출기법에 의한 패션디스플레이의 방향에 관한 연구", 석사, 패션디스플레이, pp.2000
- Lee, Y, J., "Fashion display in VMD" (1993), Mijinsa
- Lee, Y. J., "Fashion VMD" (1998), Mijinsa
- Lee, M. H., "Visual merchandising display" (2011), Powerbook
- "Proceedings of the Society of Fashion & Textile Industry, Fall Conference", 2016, 76~
- "Louis Vuitton, 2013" (2013)[URL]
- "Louis Vuitton, 2013" (2013)[URL]
- "Lowe, 2015" (2015)[URL]
- "Manolo Blahnik, 2012" (2012)[URL]
- Na, H. S., "Historical eclecticism of fashion: Concentrating on the 19th century and 20th century", doctor, pp.2001
- "Nordiska Kompaniet, 2014" (2014)[URL]
- Oh, K. S., (2003), Ilzisa
- 오승희, "백화점 크리스마스 윈도 디스플레이 사용색채 특성분석", 한국색채학회논문집, 29(1), pp.131~140 (2015), 한국색채학회[DOI]
- 오승희, "한국과 미국 백화점 윈도우 디스플레이 비교분석 - 서울과 뉴욕 소재 백화점의 2009년 크리스마스 시즌을 중심으로 -", 한국실내디자인학회 논문집, 20(4), pp.109~117 (2011), 한국실내디자인학회
- Park, H. J., "The concept of object in the art of the 20th century", master, pp.1996
- Park, H. R., "A study on metallic molding through geometric expression: Focused on natural image", master, pp.2006
- Park, S. E., "Visual communication design" (1999), Misinsa
- "Paul & Joe, 2014" (2014)[URL]
- "Pink Shine, 2014" (2014)[URL]
- Shim, N. H., "Display" (1999), Kimundang
- 손로녕, "중국 주류 포장디자인에 나타난 과장특성에 대한 연구", 석사, 디자인학, pp.2011
- "Tiffany & Co., 2015" (2015)[URL]
- "Tomford, 2013" (2013)[URL]
- "Window" (2017)[URL]
- Woo, B. K, "The postmodernism tendency in stage costume of Korean theater since 1990’s", master, pp.2008
- 양희영, "20세기 후반 패션에 나타난 절충주의적 경향 : Andy Warhol의 Look을 중심으로", 석사, 의류학, pp.1998
- 양송이, "패션 전시 공간에 적용된 오브제 연출방법에 관한 사례 연구", 한국공간디자인학회 논문집, 8(4), pp.125~136 (2013), 한국공간디자인학회
- Yu, J. G., "How to appreciate abstract painting" (1993), Dewonsa
- Yu, Y. B., "Dispaly on distribution environment" (1999), Designhouse