본문 바로가기
KERD
논문KCI 등재

소셜 미디어 속 패션 플렉스(Flex) 현상의 특성

The Characteristics of Fashion Flex on Social Media

전재훈|박주하
한국의류산업학회 (The Society of Fashion and Textile Industry)|2021.02|한국의류산업학회지 (The Korean Fashion and Textile Research Journal)|제23권 제1호|pp. 31-43

0

조회

0

다운로드

7

인용

0

참고문헌

키워드

인스타그램Instagram소셜 미디어social media명품conspicuous consumptionluxury goods패션 플렉스과시 적 소비fashion flex
주제분류생활과학

초록

This study analyzes the characteristics of fashion flex, which have recently spread on social media. The study was conducted with big data analysis that derived flex keywords from news articles and social media as well as case studies that collected 136 posted images on Instagram to analyze the content. The meaning of flex was positively accepted based on big data results. Flex was also a buzzword frequently used on social media as well as a symbolic meaning when discussing luxury goods or fashion brand experiences. The characteristics of fashion flex in social media were largely divided into three categories. First, conspicuous consumption is considered an active expression of individual fashion tastes or self-oriented consumption and emphasizes individuality through consumption. The second characteristic is that the public actively participates in events or fashion flex challenges. People use similar fashion styles or products to participate in playful social interactions with others using various Instagram functions. Finally, acts of pursuing psychological well-being in social media were used as the term flex in a broad sense and were shown to actively explore fashion-related materials and experiences for individual happiness. This study found that the meaning of existing conspicuous consumption is transforming into positive consumption, such as the expression of taste-based identity or the seeking of fun and psychological well-being. It is also meaningful that fashion has become an effective means to express individuality and taste in expressing flex.

Abstract

This study analyzes the characteristics of fashion flex, which have recently spread on social media. The study was conducted with big data analysis that derived flex keywords from news articles and social media as well as case studies that collected 136 posted images on Instagram to analyze the content. The meaning of flex was positively accepted based on big data results. Flex was also a buzzword frequently used on social media as well as a symbolic meaning when discussing luxury goods or fashion brand experiences. The characteristics of fashion flex in social media were largely divided into three categories. First, conspicuous consumption is considered an active expression of individual fashion tastes or self-oriented consumption and emphasizes individuality through consumption. The second characteristic is that the public actively participates in events or fashion flex challenges. People use similar fashion styles or products to participate in playful social interactions with others using various Instagram functions. Finally, acts of pursuing psychological well-being in social media were used as the term flex in a broad sense and were shown to actively explore fashion-related materials and experiences for individual happiness. This study found that the meaning of existing conspicuous consumption is transforming into positive consumption, such as the expression of taste-based identity or the seeking of fun and psychological well-being. It is also meaningful that fashion has become an effective means to express individuality and taste in expressing flex.

참고문헌 (52)

  1. Belk, R. W., "Possessions and the extended self", Journal of Consumer Research, 15(2), pp.139~168 (1988)[DOI]
  2. Braun, O. L., "Psychological antecedents of conspicuous consumption", Journal of Economic Psychology, 10, pp.161~187 (1989)
  3. 차경욱, "청소년의 의류구매행동에서 나타난 과시소비성향과 동조소비성향 분석", 소비자정책교육연구, 6(1), pp.27~45 (2010), 한국소비자정책교육학회
  4. (2020)[URL]
  5. 최선형, "패션명품에 대한 태도 연구", 복식문화연구, 9(6), pp.842~854 (2001), 복식문화학회
  6. (2020)[URL]
  7. 정경희, "소셜 미디어 플랫폼에 나타난 하이패션의 일상성 연구", 한국디자인문화학회지, 24(3), pp.533~554 (2018), 한국디자인문화학회
  8. (2020)[URL]
  9. "Coordination luxury items" (2020)[URL]
  10. "Explicit and conspicuous"[URL]
  11. "Flex of body"[URL]
  12. "Flex of practical · reasonable" (2020)[URL]
  13. Fox, J., "Selective self-presentation and social comparison through photographs on social networking sites", Cyberpsychology, Behavior, and Social Networking, 19(10), pp.593~600 (2016)[DOI]
  14. Gonzales, A. L., "Mirror, mirror on my Facebook wall-Effects of Facebook exposure on self-esteem", Cyberpsychology, Behavior, and Social Networking, 14(1), pp.79~83 (2011)[DOI]
  15. (2019)[URL]
  16. Huizinga, J., "Homo Ludens - A study of the play element in culture" (2018), Yeonam Book Library
  17. (2020)[URL]
  18. (2020)[URL]
  19. (2020)[URL]
  20. (2020)[URL]
  21. 김미영, "인스타그램(Instagram)을 통해 본 과시적 자기표현 공간으로서 서울 고급호텔", 서울도시연구, 19(1), pp.95~113 (2018), 서울연구원[DOI]
  22. Kim, N. D., "Trend Korea 2018" (2017), Window of future
  23. (2019)[URL]
  24. 김연지, "부유층 여성의 소비문화 특성연구", 소비문화연구, 17(2), pp.25~39 (2014), 한국소비문화학회[DOI]
  25. Labarbera, A., "The nouveaux riches-Conspicuous consumption and the issue of self-fulfillment", Research in consumer behavior, 21(3), pp.179~210 (1988)
  26. "Alpha Tau Epsilon", 2017, 21~32
  27. 이응철, "소비행위의 사회문화적 의미와 상징적 가치:인류학적 관점의 리뷰와 청바지 사례에 대한 시론적 검토", 소비문화연구, 16(4), pp.29~47 (2013), 한국소비문화학회[DOI]
  28. (2020)[URL]
  29. Lee, M. K., "A study on the conspicuous consumption behavior of anomies and clothing", doctoral, pp.1997
  30. 이수진, "인스타그램과 현실공간에서의 과시소비행동 비교 연구", 디지털융복합연구, 18(5), pp.205~220 (2020), 한국디지털정책학회[DOI]
  31. "Low-priced fashion" (2020)[URL]
  32. (2020)[URL]
  33. (2017)[URL]
  34. 오민정, "사회적 배제를 지각한 사람들의 과시적 소비 관계 연구", 소비문화연구, 18(2), pp.147~167 (2015), 한국소비문화학회[DOI]
  35. "Excellence Marketing for Customer", 2011, 72~75
  36. Oxford Lexico Dictionary, "Oxford Lexico" (2020), Oxford University Press
  37. "Participate in fashion" (2020)[URL]
  38. Polhemus, T, "Street Style - From sidewalk to catwalk" (1994), Thames and Hudson
  39. "Posting image of inferable" (2020)[URL]
  40. Pounders, K., "Insight into the motivation of selfie postings-Impression management and self-esteem, European", Journal of Marketing, 50(10), pp.1879~1892 (2016)[DOI]
  41. Schiffman, L. G., "Consumer behavior" (2004), Prentice Hall
  42. Segal, B., "An examination of materialism, conspicuous consumption and gender differences", International Journal of Consumer Studies, 37(2), pp.189~198 (2012)[DOI]
  43. (2020)[URL]
  44. (2020)[URL]
  45. Veblen, T. B., "The Theory of the Leisure Class" (2018), Hdjisung
  46. Walters, T., "Changing patterns of conspicuous consumption : Media representations of luxury in second homes", Journal of Consumer Culture, 19(3), pp.295~615 (2019)[DOI]
  47. "Use of brand name" (2020)[URL]
  48. "Use of luxury" (2020)[URL]
  49. (2020)[URL]
  50. 윤홍근, "문화산업에서 빅데이터의 활용방안에 관한 연구", 글로벌문화콘텐츠, (10), pp.157~180 (2013), 글로벌 문화콘텐츠학회
  51. Yu, K. W., "Understanding qualitative research methods" (2018), Parkyoungstory
  52. 20slab, "Millennial-Generation Z Trend 2020" (2019), Wisdom house

관련 논문AI추천

인스타그램 이용에 나타난 패션 취향 표현김희령, 하지수한국의류산업학회 · 한국의류산업학회지2020 · 제22권 제4호인스타그램 게시글에 나타난 MZ세대 패션의 코어 트렌드에 대한 고찰김희선, 최철용한국패션비즈니스학회 · 패션 비즈니스2025 · 제29권 제1호한국 패션 인플루언서에 나타난 빈티지 패션 가치이해동한국디자인트렌드학회 · 한국디자인포럼2021 · 제26권 제4호럭셔리 패션브랜드에 나타난 하위문화 양상의 의미 분석한자영한국의상디자인학회 · 한국의상디자인학회지2022 · 제24권 제1호뉴미디어 패션 콘텐츠 유형에 따른 SNS 사용자의 관심도 연구 -보그 코리아 공식 인스타그램 중심으로-이승희, 이청순한국패션비즈니스학회 · 패션 비즈니스2020 · 제24권 제1호패션브랜드 인스타그램 사용자 특성에 따른 이용현황 및 소비자태도나성민, 이윤아, 이지연한국의상디자인학회 · 한국의상디자인학회지2015 · 제17권 제4호

이 간행물의 다른 논문 (10건)

창의적 패션디자인 프로세스가 제4차 산업혁명시대 핵심역량에 미치는 영향- 창의적 자기효능감, 협력적 자기효능감, 문제해결능력, 의사소통능력을 중심으로 -손영미, 최효승pp. 1-12How Textual Sources Affect Fashion Design Ideation and Developing Process하지수, 양의영, Hoe Ryung Lee, Su Jin Park, Hye In Park, 정지운pp. 13-30유튜브 패션 콘텐츠에 나타나는 비거니즘정지운, 전재훈pp. 44-56패션 복합문화 스토어의 체험마케팅 요소가 중국 소비자의 쇼핑몰입,스토어 만족과 구매 의도에 미치는 영향– 상하이를 중심으로 –유정영, 정혜정, 오경화pp. 57-69라이브 커머스의 충동구매행동에 대한 영향 요인- 의사사회적 상호작용, 과업 복잡성과 지각된 정보의 양을 중심으로 -이유리, 박민정, 김효정pp. 70-83
원문 보기