에코패션디자인의 변화추이와 디자인 특성

Abstract

This study investigates trends and design characteristics of recent eco fashion designs on websites. For such purposes, 1185 pictures were collected from the websites of 12 eco fashion brands from 2006 to 2010 to analyze current status and design characteristics. Content analysis and statistical analysis using SPSS will be conducted for data analysis. The results of the research are as follows. First, the change difference according to the year of the eco fashion design. The focus was on, the natural image (from 2006 to 2008), the romantic image (from 2008 to 2009), and vintage, multi,and modern (from 2010). It was noticeable that the forms, colors, and materials changed simultaneously with the various images. The changing progress of eco fashion design was on the design changes according to fashion image changes. Second,after an examination of the characteristic difference of eco fashion designs according to seasons, the difference was shown as a natural and romantic image in the S/S season as well the vintage and classical image focused on the F/W season. It is figurative that S/S season shows a romantic image as well as magnifies a sportive image that is natural and active. Multi, natural and vintage images mostly appeared for the F/W season. In conclusion, eco fashion design is influenced by fashion trends, yearly changes, and seasons.