의류업체의 지속가능경영 TBL 구성요소와 기업평가 및 브랜드 이미지
Relationship of TBL Component in Corporate Sustainable Management of Fashion Company with Company Evaluation and Brand Image
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초록
Fashion companies confront to environmental problem and resource depletion and have to consider ‘sustainability’into their management. Corporate sustainable management of company is explained as the model of Triple BottomLine which is composed of economic, social and environmental elements, thus we wanted to adapt this model to thecase of fashion companies and the purpose of this study is to investigate the relationship among the TBL elements whichcontain the economic, social and environmental responsibility, the evaluation on fashion company including the reliability,reciprocality and reputation of company, and the evaluation of brand image. We conducted the survey of questionnaireabout 300 people in their 20's and performed statistical analysis. As a result, the elements of corporate sustainable managementin fashion company are related to the company evaluation, and again company evaluation is correlated to theevaluation of brand image. Economic responsibility of fashion company is related with the reliability of company evaluation,social responsibility of fashion company with the reciprocality and reputation of company evaluation, and environmentalresponsibility is deeply related with reciprocality of fashion company's evaluation. The results of this studyrevealed the importance of corporate sustainable management of fashion companies, and the relationships in fashionindustry are stronger than in other industry.
Abstract
Fashion companies confront to environmental problem and resource depletion and have to consider ‘sustainability’into their management. Corporate sustainable management of company is explained as the model of Triple BottomLine which is composed of economic, social and environmental elements, thus we wanted to adapt this model to thecase of fashion companies and the purpose of this study is to investigate the relationship among the TBL elements whichcontain the economic, social and environmental responsibility, the evaluation on fashion company including the reliability,reciprocality and reputation of company, and the evaluation of brand image. We conducted the survey of questionnaireabout 300 people in their 20's and performed statistical analysis. As a result, the elements of corporate sustainable managementin fashion company are related to the company evaluation, and again company evaluation is correlated to theevaluation of brand image. Economic responsibility of fashion company is related with the reliability of company evaluation,social responsibility of fashion company with the reciprocality and reputation of company evaluation, and environmentalresponsibility is deeply related with reciprocality of fashion company's evaluation. The results of this studyrevealed the importance of corporate sustainable management of fashion companies, and the relationships in fashionindustry are stronger than in other industry.
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