본문 바로가기
KERD
논문KCI 등재

K-Pop 보이 그룹의 패션디자인 및 스타일 연구 - 방탄소년단, 세븐틴의 음악 방송 프로그램 및 유튜브 영상을 중심으로 -

A Study on the Fashion Design and Style of K-Pop Boy Groups - Focusing on the Music Programs and YouTube Videos of BTS and Seventeen -

이경희|김윤경|왕롄카이
한국의류산업학회 (The Society of Fashion and Textile Industry)|2021.12|한국의류산업학회지 (The Korean Fashion and Textile Research Journal)|제23권 제6호|pp. 726-743

0

조회

0

다운로드

2

인용

0

참고문헌

키워드

styleboy groupdesign스타일디자인케이팝K-Pop보이 그룹
주제분류생활과학

초록

This study tried to examine the fashion design and style of representative K-Pop boy groups BTS and SEVENTEEN appearing on music shows. The data collection was conducted on 4 music programs(Inkigayo, Music Bank, Show! Music Core, M COUNTDOWN) and YouTube(www.youtube.com) for each boy who worked for 5 years from January 2016 to December 2020. Result analysis utilized the stage scenes and music videos of the title songs of BTS and Seventeen. As for the fashion design and style characteristics of BTS, it was found that overall, the color, pattern, and decoration of the bottom were minimized, and the style was changed mainly by the top of the denim pants. As for Seventeen’s fashion design and style characteristics, it was analyzed that plain simple slacks, bright and modest chromatic colors, and geometric and stylistic patterns with street retro sensibility were relatively emphasized, and natural and romantic images appeared a lot. As a result of examining the differences in fashion design and style characteristics between BTS and Seventeen, significant differences were found in color, tone, color scheme, material type, material combination, detail, trimming, pattern, accessories, and fashion image. Overall, it was found that both groups minimized the use of decorative elements such as patterns, details, and trimmings.

Abstract

This study tried to examine the fashion design and style of representative K-Pop boy groups BTS and SEVENTEEN appearing on music shows. The data collection was conducted on 4 music programs(Inkigayo, Music Bank, Show! Music Core, M COUNTDOWN) and YouTube(www.youtube.com) for each boy who worked for 5 years from January 2016 to December 2020. Result analysis utilized the stage scenes and music videos of the title songs of BTS and Seventeen. As for the fashion design and style characteristics of BTS, it was found that overall, the color, pattern, and decoration of the bottom were minimized, and the style was changed mainly by the top of the denim pants. As for Seventeen’s fashion design and style characteristics, it was analyzed that plain simple slacks, bright and modest chromatic colors, and geometric and stylistic patterns with street retro sensibility were relatively emphasized, and natural and romantic images appeared a lot. As a result of examining the differences in fashion design and style characteristics between BTS and Seventeen, significant differences were found in color, tone, color scheme, material type, material combination, detail, trimming, pattern, accessories, and fashion image. Overall, it was found that both groups minimized the use of decorative elements such as patterns, details, and trimmings.

참고문헌 (82)

  1. "Fandom"[URL]
  2. "H.O.T. 1st generation idol fandom culture seen through concert" (2018)[URL]
  3. "Idol" (2021)[URL]
  4. "Loyalty over popularity... The heart of K-pop idols is ‘fandom’" (2021)[URL]
  5. Ahn, H. J., "Music video image and beauty styling of Bangtan Boys(BTS)", master, pp.2019
  6. 변지현, "남성 아이돌 패션·뷰티 이미지에 표현된 남성성의 기호학적 분석 : 뮤직비디오를 중심으로", 박사, 의류학과, pp.2014
  7. 변지현, "국내 남자 아이돌그룹에 나타난 마초이즘", 한국패션디자인학회지, 13(2), pp.163~176 (2013), 한국패션디자인학회
  8. 최승은, "한국 3세대 남성 아이돌 스타의 패션 스타일 유형에 따른 청소년 선호도 및 모방 행동", 복식, 68(7), pp.90~103 (2018), 한국복식학회[DOI]
  9. 최서원, "3세대 K-Pop 아이돌의 전략 분석: EXO, 트와이스, 방탄소년단을 중심으로", 산업혁신연구, 35(4), pp.57~93 (2019), 산업개발연구소[DOI]
  10. 정혜욱, "소비자 브랜드 인게이지먼트 지속 요인 분석을 통한 미래 지향적 브랜딩의 방향성 제안: K-pop 보이그룹, BTS와 팬덤 아미의 관계를 중심으로", 디자인학연구, 33(1), pp.135~149 (2020), 한국디자인학회[DOI]
  11. "What the fandom platform needs to grow" (2021)[URL]
  12. Fan, H., "The effect of K-Pop fandom activity on online crowdfunding for idol advertisements: Focusing on the Chinese fan community", master, pp.2020
  13. "BTS, 7 people, 7 colors airport fashion... Natural charm with more sense" (2019)[URL]
  14. 한지은, "뮤직비디오에 나타난 국내 여성 아이돌 가수의 이미지 분석", 석사, 의류학과 의류학전공, pp.2013
  15. Hong, E. J., "Era image analysis of male idol stars", Journal of Beauty Art Management, 6(4), pp.143~152 (2012)
  16. 장영혜, "대중스타의 그라데이션 헤어컬러에 나타난이미지 분석 및 작품 제작- 남자 아이돌 가수, 남자 배우를 중심으로 -", 한국디자인포럼, (41), pp.349~361 (2013), 한국디자인트렌드학회[DOI]
  17. 정다울, "디지털 팬덤 문화에서 패션의 하위문화적 특성에 대한 연구", 한국패션디자인학회지, 20(3), pp.87~105 (2020), 한국패션디자인학회[DOI]
  18. Jung, H. H., "A study on the fashion style strategy of BTS", master, pp.2020
  19. 정연이, "버틀러의 수행성 이론으로 본 BTS 뮤직비디오 패션스타일의 젠더 이미지 분석", 패션 비즈니스, 24(1), pp.88~101 (2020), 한국패션비즈니스학회[DOI]
  20. "BTS - Blood sweat & tears" (2016)[URL]
  21. "Music Bank – Seventeen" (2016)[URL]
  22. "Music Bank – Seventeen" (2016)[URL]
  23. "Music Bank - Don't wanna cry" (2017)[URL]
  24. "Music Bank - Clap (Remix) - Seventeen" (2017)[URL]
  25. "BTS – DNA" (2017)[URL]
  26. "Music Bank August 5th Week 1st BTS IDOL" (2018)[URL]
  27. "Music Bank - Oh my – SEVENTEEN" (2018)[URL]
  28. "Music Bank - Home - SEVENTEEN" (2019)[URL]
  29. "Seventeen fancam 'Left & Right' (SEVENTEEN Choreography)" (2020)[URL]
  30. "BTS 'ON' Music Bank 1st place encore fancam" (2020)[URL]
  31. "Winner’s Ceremony: BTS" (2019)[URL]
  32. Kim, I. S., "Youth culture seen through the BTS fandom", Forum For Youth Culture, 64, pp.233~241 (2020)
  33. 김장현, "방탄소년단의 패션 스타일에 관한 연구", 한국산학기술학회논문지, 21(9), pp.310~320 (2020), 한국산학기술학회[DOI]
  34. 김주미, "한국 남성 아이돌 스타의 이미지 유형", 석사, 메이크업, pp.2011
  35. 이다용, "K-pop 아이돌 캐릭터 스토리텔링 사례 연구 - BT21을 중심으로 -", 상품문화디자인학연구, (65), pp.139~149 (2021), 한국상품문화디자인학회
  36. Lee, H. Y., "A study on the trend of the branded girls' image in Korean idol music industry", master, pp.2017
  37. Lee, K. H., "New fashion design plus idea" (2017), Gyomoon
  38. Lee, K. H., "Fashion and image making" (2012), Gyomoon
  39. "A huge fan group moves money... fandom economy" (2020)[URL]
  40. "Seventeen Fancam Very nice Seventeen Fancam" (2016)[URL]
  41. "Seventeen Fancam Pretty u Seventeen Fancam" (2016)[URL]
  42. "Seventeen 1st place encore fancam Boom boom" (2016)[URL]
  43. "BTS Fancam 4K 'Blood Sweat & Tears'" (2016)[URL]
  44. "BTS FanCam 4K 'DNA' (BTS FanCam)" (2017)[URL]
  45. "BTS No.1 Encore Fancam 4K" (2017)[URL]
  46. "Seventeen Fancam 4K 'Don’t wanna cry'" (2017)[URL]
  47. "Seventeen FanCam 4K 'Oh my' (SEVENTEEN FanCam)" (2018)[URL]
  48. "BTS FanCam 4K ‘IDOL’ (BTS FanCam)" (2018)[URL]
  49. "2nd week of June ‘BTS - FAKE LOVE’" (2018)[URL]
  50. "BTS Fancam 4K ‘Boy With Luv’" (2019)[URL]
  51. "Seventeen FanCam 4K 'Home' (SEVENTEEN FanCam)" (2019)[URL]
  52. "BTS No.1 Encore Fancam 4K 'ON'" (2020)[URL]
  53. "BTS, natural plain clothes fashion… “An aura that cannot be hidden“" (2019)[URL]
  54. "Seventeen - Home" (2019)[URL]
  55. "SEVENTEEN Boom boom" (2016)[URL]
  56. "BTS Blood Sweat Tears" (2016)[URL]
  57. "SEVENTEEN Very nice" (2016)[URL]
  58. "Seventeen Pretty u" (2016)[URL]
  59. "Seventeen Clap (Remix Ver.)" (2017)[URL]
  60. "BTS Spring day" (2017)[URL]
  61. "SEVENTEEN Boom boom" (2017)[URL]
  62. "BTS Poetry for Little Things 1st Encore" (2019)[URL]
  63. "BTS Poetry for Little Things 1st Encore" (2019)[URL]
  64. "BTS - FIREBTS" (2016)[URL]
  65. Min, D. S., "A study on idol groups’ integrated image forming method : Focused on Big Bang, Girls' Generation, and ZE:A", master, pp.2018
  66. "Comeback Stage" (2018)[URL]
  67. Moon, S. Y., "A study on fashion image communication appearing on Korean and Chinese male idol survival audition programs", master, pp.2018
  68. Park, H. J., "K-Pop characteristics and fashion image of K-Pop idol", master, pp.2012
  69. Park, S. I., "A study on preferences of hair trend color from idol boy group", Korean Society of Beauty Culture and Arts, 8(2), pp.2~14 (2019)[DOI]
  70. "SEVENTEEN – Boom boom" (2017)[URL]
  71. "BTS - Spring day" (2017)[URL]
  72. "SEVENTEEN - Don’t wanna cry" (2017)[URL]
  73. "BTS - DNA" (2017)[URL]
  74. "SEVENTEEN - Oh my" (2018)[URL]
  75. "SEVENTEEN – Thanks" (2018)[URL]
  76. "BTS - FAKE LOVE" (2018)[URL]
  77. "BTS - IDOL" (2018)[URL]
  78. "BTS FanCam 4K 'FAKE LOVE' (BTS FanCam)" (2018)[URL]
  79. "BTS 'ON' Inkigayo 1st place encore fancam" (2020)[URL]
  80. "BTS ‘ON’ Inkigayo 1st place encore fancam" (2020)[URL]
  81. "Idol generation theory - ① 2020 idol Pop generation theory" (2020)[URL]
  82. 문시영, "한⋅중 남자 아이돌 서바이벌 오디션 프로그램 방송에 나타난 패션이미지 커뮤니케이션 연구", 상품문화디자인학연구, (55), pp.103~114 (2018), 한국상품문화디자인학회[DOI]

관련 논문AI추천

음악방송에 나타난 K-pop 걸 그룹의 패션 디자인 및 스타일 연구 -BLACKPINK, TWICE, Red Velvet을 중심으로-김윤경, 양명열, 이경희한국패션비즈니스학회 · 패션 비즈니스2021 · 제25권 제5호유튜브 콘텐츠에 표현된 한국적 패션 스타일곽가빈, 김세진복식문화학회 · 복식문화연구2021 · 제29권 제2호버틀러의 수행성 이론으로 본 BTS 뮤직비디오 패션스타일의 젠더 이미지 분석이영재, 정연이한국패션비즈니스학회 · 패션 비즈니스2020 · 제24권 제1호케이팝 뮤직비디오의 미래주의 컨셉 패션 스타일 연구 -4세대 걸그룹을 중심으로-사효영, 이영재한국패션비즈니스학회 · 패션 비즈니스2024 · 제28권 제3호키치패션의 조형적 특성에 관한 연구- K-Pop 아이돌 패션을 중심으로 -송민경, 조문희한국니트디자인학회 · 패션과 니트2013 · 제11권 제1호국내 남성 패션 유튜버 및 패션 콘텐츠 특성 연구홍윤정한국패션비즈니스학회 · 패션 비즈니스2022 · 제26권 제1호

이 간행물의 다른 논문 (14건)

Designing Flexible Curricula for the 21st Century - Case of a Digital Merchandising Course -김민정pp. 691-708칼 라거펠트 디렉팅의 샤넬과 펜디에 대한 디자인 특성 연구김윤경, 배우리, 이경희pp. 709-72519세기 말 20세기 초 서양 여성 3D 바디스 및 재킷 개발 - Gordon S. S.의 패턴북을 중심으로 -류경화, 김양희pp. 744-757부르디외 문화이론으로 살펴본 인도 지역별 전통자수권미정, 김이랑pp. 758-769전략적 고객 경험 모듈을 이용한 패션 라이프 스타일에 따른 고객 경험 인식 차이유화숙pp. 770-780
원문 보기