네일 유튜브 콘텐츠 분석 - 조회 수 상위권(1~10위) 영상물을 중심으로 -
Analysis of Nail-related YouTube Content -Focusing on Most-Viewed Videos -
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Fingernail-related content on YouTube is gaining popularity. This study aimed to present a new direction for nail content marketing and video production by identifying the current status of nail-related content on YouTube and fac tors affecting views. As for the research method, the study used the YouTube website, and the elements under analysis were classified into YouTuber characteristics (verbal characteristics, age group, gender, professional status, and celebrity status) and content characteristics (nail field, editing elements, and content). The results showed that standard language and terminology were generally used, and the proportion of YouTubers in their 30s was high. All nail-related content creators on YouTube were women, and they were found to be experts who worked as nail artists and nail content creators. As for the con tent characteristics, the proportion of art videos was high, and the video length was found mostly to be between 10 and 20 minutes. The editing elements included images, videos, and subtitles, and sound effects and background music were used fre quently. Finally, it was found that the proportion of videos providing nail tips and know-how, product information, and pro cedures was high. This study identified factors that influence the number of views for nail videos. As a result, the study was able to present video production ideas for newcomers starting a nail-content YouTube channel, and this will be helpful in the development of nail content.
Abstract
Fingernail-related content on YouTube is gaining popularity. This study aimed to present a new direction for nail content marketing and video production by identifying the current status of nail-related content on YouTube and fac tors affecting views. As for the research method, the study used the YouTube website, and the elements under analysis were classified into YouTuber characteristics (verbal characteristics, age group, gender, professional status, and celebrity status) and content characteristics (nail field, editing elements, and content). The results showed that standard language and terminology were generally used, and the proportion of YouTubers in their 30s was high. All nail-related content creators on YouTube were women, and they were found to be experts who worked as nail artists and nail content creators. As for the con tent characteristics, the proportion of art videos was high, and the video length was found mostly to be between 10 and 20 minutes. The editing elements included images, videos, and subtitles, and sound effects and background music were used fre quently. Finally, it was found that the proportion of videos providing nail tips and know-how, product information, and pro cedures was high. This study identified factors that influence the number of views for nail videos. As a result, the study was able to present video production ideas for newcomers starting a nail-content YouTube channel, and this will be helpful in the development of nail content.
참고문헌 (31)
- "A woman who does nails, National nail certification practice" (2020)[URL]
- An, S. H, "The effect of virtual influencer attributes on product attitudes by mediating content attitudes", Journal of Communication Design, 82, pp.455~471 (2023)[DOI]
- An, J. H., "Consumer segmentation upon online community behaviors characteristic", Master, pp.2013
- "It's really easy and pretty" (2021)[URL]
- Choi, M. H, "Development and validation of scale for the motivation of using beauty YouTube content", Doctor, pp.2023
- "I'm not going to the nail shop, but doing it alone. nail art YouTuber is popular" (2022)[URL]
- Hwang, J. H., "Characteristics of online child-rearing community and their effects on community loyalty and purchase intention of baby wear", The Korean Society of Clothing and Textiles, 34(7), pp.1138~1148 (2010)[DOI]
- Kim, Y. J, "A study on fun elements of YouTube kids contents for toddlers and preschoolers", Master, pp.2019
- Kim, S. J, "A Study on the Personal-Media Contents in the Domestic Makeup", Doctor, pp.2021
- Kim, Y. J., "A study on women’s nail care and service satisfaction", Master, pp.2013
- Kim, C, L, "A study on the reduction of the use of disposable nail products for the sustainability of the beauty industry", Master, pp.2023
- Kwon, M. J, "The effect of motivation on the user satisfaction of using beauty YouTube channel", Doctor, pp.2020
- "Self nail tip extension" (2023)[URL]
- Lee, S. J., "Exploratory study of producing government public relation video contents in the video platform", Master, pp.2019
- Lee, M. T., "An exploratory study on the effect of YouTube beauty influencer attributes on contents attitude, product attitude, word of mouth intention, and purchase intention", The Korean Journal of Advertising, 31(5), pp.117~142 (2020)[DOI]
- Lee, J. E, "Effects of beauty YouTube content characteristics and personality disposition on behavioral intention", Master, pp.2021
- "How to take good care of your nails" (2019)[URL]
- "Character nail art" (2019)[URL]
- "Application of the criteria for examination" (2020)[URL]
- "Hound tooth check" (2021)[URL]
- "Application of check art" (2021)[URL]
- "If you follow this method" (2021)[URL]
- "This gradation is too easy" (2023)[URL]
- "Self nail care" (2023)[URL]
- "examination criteria are applied" (2020)[URL]
- "Acrylic extension" (2020)[URL]
- Sohn, H. J, "The analysis of beauty Youtuber’s video contents", Master, pp.2018
- "White gradation" (2020)[URL]
- Sun, B. H, "A study on the impact of YouTube influencer during public relations in public institutions to intention of policy participants", Master, pp.2020
- "The pluralistic world of 7 nail creators" (2022)[URL]
- Yang, D. Y., "The influence of SNS influencers' characteristics as advertisement model on advertisement attitudes and purchase intention according to their involvement", Master, pp.2019