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결정적 사건기법(CIT)을 이용한 소비자의 스마트 의류 경험에 대한 연구

Understanding the Consumer Experience about Smart Clothing Using the Critical Incident Technique

이하경|이재경
한국의류산업학회 (The Society of Fashion and Textile Industry)|2023.06|한국의류산업학회지 (The Korean Fashion and Textile Research Journal)|제25권 제3호|pp. 304-314

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참고문헌

키워드

critical incident technique결정적 사건기법스마트 의류smart clothing스마트 의류 주요 요인소비자 수용도smart clothing key elementsconsumer acceptance
주제분류생활과학

초록

The rapid development of digital technology is diversifying the fashion industry by influencing both the man-ufacturing processes and the characteristics of fashion products. Although various smart clothing technologies are beingdeveloped as part of the government's technology development policy, the number of smart clothing products availableto consumers in stores remains very limited. To address this issue, this study analyzes the key attributes of smart clothingas expressed in consumer language. The CIT (Critical Incident Technique) research method was used, and data were col-lected through an online survey. The study focuses on identifying potential factors that may influence the developmentdirection or strategy of smart clothing. By classifying past experiences and attitudes towards smart clothing into positiveand negative categories, it was found that positive responses to smart clothing were heavily influenced by expectationsfrom technology and convenience. Participants' experience with smart technology has had a positive impact on their eval-uation of smart clothing. Consumers with negative attitudes towards smart clothing expressed expectations for new ben-efits resulting from technological development, and indicated that they would consider purchasing such clothing in thefuture when design and technology improve. Ultimately, this study provides a valuable reference for the development ofsmart clothing products in Korea by analyzing consumer experiences and acceptance conditions towards smart clothing.

Abstract

The rapid development of digital technology is diversifying the fashion industry by influencing both the man-ufacturing processes and the characteristics of fashion products. Although various smart clothing technologies are beingdeveloped as part of the government's technology development policy, the number of smart clothing products availableto consumers in stores remains very limited. To address this issue, this study analyzes the key attributes of smart clothingas expressed in consumer language. The CIT (Critical Incident Technique) research method was used, and data were col-lected through an online survey. The study focuses on identifying potential factors that may influence the developmentdirection or strategy of smart clothing. By classifying past experiences and attitudes towards smart clothing into positiveand negative categories, it was found that positive responses to smart clothing were heavily influenced by expectationsfrom technology and convenience. Participants' experience with smart technology has had a positive impact on their eval-uation of smart clothing. Consumers with negative attitudes towards smart clothing expressed expectations for new ben-efits resulting from technological development, and indicated that they would consider purchasing such clothing in thefuture when design and technology improve. Ultimately, this study provides a valuable reference for the development ofsmart clothing products in Korea by analyzing consumer experiences and acceptance conditions towards smart clothing.

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