나옹왕사의 생애를 통한 지역문화콘텐츠 개발방안

Abstract

The purpose of this study was to make a contribution to the activation of local culture by developing cultural contents based on the life of Naongwangsa. One of the most outstanding figures whose home was Yeongdeok, Naongwangsa gives lots of ideas with which to develop cultural contents. The cultural contents based on his life will not only pay tribute to Yeongdeok, but retrace the achievements of Naongwangsa, one of Korea's greatest masters. The contents can be put to various uses including establishing a local brand for Yeongdeok and providing materials for a culture and tourism festival in combination with other diverse cultural contents. The main focus of the cultural contents of Naongwangsa is to turn the cultural archetypes related to him into digital contents. It's also important to develop contents based on the figures related to him, his clothes, the ceremony to appoint him as the Royal preceptor, Moogo(舞鼓), and his writings. Once they are developed, the digital contents of Naongwangsa can play a central role in Yeongdeok's culture and tourism festivals. A culture and tourism belt around the Jangyuk Temple will play a critical role in the cultural growth of Yeongdeok. The major events of Naongwangsa Cultural Tourism Festival will be experiential sightseeing and temple stay, which will help the audience inherit his thoughts and spirit and recreate Yeongdeok's cultural heritage. This study will help to develop new models of Buddhist cultural contents making a contribution to the local culture.