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Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance

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키워드

주제분류경영학

초록

The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB),particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.

Abstract

The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB),particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.

참고문헌 (36)

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