논문KCI 등재
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
2
조회
0
다운로드
5
인용
0
참고문헌
키워드
주제분류경영학
초록
The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB),particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.
Abstract
The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB),particularly in business relations between firms belonging to markets with high cultural distance. The study was carried out on a sample of 338 firms in the quantitative phase and on 14 firms in the subsequent qualitative phase.
참고문헌 (36)
- Agrawal, J., "Country of origin: A competitive advantage?", International Journal of Research in Marketing, 16, pp.255~267 (1999)[DOI]
- Ahmed, S. A., "Cross-national evaluation of main-in concept using multiple cues", European Journal of Marketing, 27, pp.39~52 (1993)[DOI]
- Ahmed, S. A., "Comparison of country of origin effects on household and organizational buyers’ product perceptions", European Journal of Marketing, 29, pp.35~51 (1995)[DOI]
- Anderson, J. C., "Customer value propositions in business markets", Harvard Business Review, 84, pp.91~99 (2006)
- Anderson, J. C., "Business market management : Understanding, creating, and delivering value" (2004), Pearson Prentice-Hall
- Bertoli, G., "Introduction, In International marketing and country of origin effect. The global impact of “Made in Italy”", pp.1~20 (2012), Edward Elgar
- Bilkey, W. J., "Country-of-origin effects on product evaluations", Journal of International Business Studies, 1, pp.89~99 (1982)
- Bradley, F., "Country – company interaction effects and supplier preferences among industrial buyers", Industrial Marketing Management, 30, pp.511~524 (2001)[DOI]
- Cedrola, E., "Italian country image: the impact on business models and relations in Chinese business-to-business markets, In International marketing and the country of origin effect. The global impact of ‘Made in Italy’", pp.81~107 (2012), Edward Elgar Publishing
- Cedrola, E., "Le imprese italiane in Cina: modelli di business emergenti, In Libellule sul Drago", pp.165~200 (2011), Cedam
- Chen, T-J., "Foreign direct investment and local linkages", Journal of International Business Studies, 35, pp.320~333 (2004)[DOI]
- Child, J., "China’s transition and its implications for international business", Journal of International Business Studies, 32(5), pp.5~21 (2001)[DOI]
- Dobni, D., "In search of brand image: A foundation analysis", Advances in Consumer Research, 17, pp.110~119 (1990)
- Fortis, M., "Le due sfide del Made in Italy : Globalizzazione e innovazione" (2005), Il Mulino
- Fortis, M., "Competitiveness and export performance of Italy" (2009), Fondazione Edison, Universita` Cattolica & Dipartimento del Tesoro
- Gardberg, N. A., "The global reputation quotient project : First steps toward a cross-nationality valid measure of corporate reputation", Corporate Reputation Review, 4, pp.303~307 (2002)[DOI]
- Giraldi, A., "Country of origin. Una rassegna analitica dei principali lavori dal 1962 al 2008", Proceedings of the International Congress of Marketing Trends (2009), Marketing Trend Association
- Godey, B., "Brand and country-of-origin effect on consumers’ decision to purchase luxury products", Journal of Business Research, 65, pp.1461~1470 (2012)[DOI]
- Graby, F., "Consumerisme et produits etrangers", Cooperation-Distribution-Consommation, 5, pp.17~23 (1980)
- Hakansson, H., "Business in networks" (2009), Wiley
- Han, C. M., "Country image: Halo or summary construct?", Journal of Marketing Research, pp.222~229 (1989)
- Hsieh, M., "An investigation of country-of-origin effect using correspondence analysis: A cross-national context", International Journal of Market Research, 46, pp.267~295 (2004)
- Kotler, P., "B2B brand management" (2006), Springer Berlin
- Mainolfi, G., "Il modello della country reputation, In Evidenze empiriche e implicazioni strategiche per le imprese del Made in Italy nel mercato cinese" (2010), Giappichelli Editore
- Marino, V., "L’interpretazione multidimensionale della Country reputation. Implicazioni strategiche per le imprese del made in Italy, In L’internazionalizzazione delle imprese italiane", pp.93~97 (2009), Il Mulino
- Nebenzahl, I. D., "Personifying country-of-origin research", Management International Review, 43, pp.383~406 (2003)
- Papadopoulos, N., "Foreword: ‘Italy’ and ‘made-in research’: A marriage made in heaven?, In International marketing and country of origin effect. The global impact of “Made in Italy”" (2012), Edward Elgar
- Papadopoulos, N., "Product and country images : Research and strategy" (1993), The Haworth Press
- Passow, T., "Country reputation – From measurement to management : The case of Liechtenstein", Corporate Reputation Review, 7, pp.309~326 (2005)[DOI]
- Peterson, R. A., "A meta-analysis of country-of-origin effects", Journal of International Business Studies, 26, pp.883~900 (1995)[DOI]
- Rullani, E., "Crescita e Innovazione del Made in Italy, In Il Made in Italy oltre il 2000", pp.159~180 (2000), Il Mulino
- Schaefer, A., "Consumer knowledge and country of origin effects", European Journal of Marketing, 31, pp.56~72 (1997)[DOI]
- Sharma, S., "Consumer ethnocentrism : Construction and validation of the CETSCALE", Journal of Marketing Research, 23, pp.280~289 (1987)
- Usunier, J. C., "Marketing across cultures" (2009), Pearson Education
- Verlegh, P. W. J., "A review and meta-analysis of country of origin research", Journal of Economic Psychology, 20, pp.521~546 (1999)[DOI]
- Vernuccio, A., "Marca e Comunicazione, In Impresa e comunicazione", pp.159~191 (2008), Apogeo
관련 논문AI추천
Does country of origin affect brand associations? The case of Italian brands in ChinaFrancesca Checchinato, Marta Disegna, Tiziano Vescovi한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2013 · 제23권 제4호The country of origin effect on retailer buying behavior: a cross-country analysis on Italian footwearBernardo Balboni, Elisa Martinelli, Gianluca Marchi한국마케팅과학회 · Journal of Global Fashion Marketing2014 · 제5권 제2호The Role of Ethnocentrism and Firms Reputation of a Country of Origin on Consumer Purchase IntentionNadia Jiménez, Sonia San Martín한국마케팅학회 · 아시아마케팅저널2009 · 제11권 제2호One country, multiple country-related effects: An international comparative analysis among emerging countries on Italian fashion productsElena Casprini, Lorenzo Zanni, Simone Guercini, Tommaso Pucci한국마케팅과학회 · Journal of Global Fashion Marketing2017 · 제8권 제2호The challenge of publishing research about a never-ending subject for marketing scholars: The country of originFrancesca Checchinato, Marta Disegna, Tiziano Vescovi한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2018 · 제28권 제2호An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United KingdomBeverly Wagner, Bruno Godey, Chris Halliburton, Daniele Pederzoli, Gaetano Aiello, Iana Shokola, Juliette Wilson, Laura Grazzini, Raffaele Donvito한국마케팅과학회 · Journal of Global Fashion Marketing2015 · 제6권 제2호
이 간행물의 다른 논문 (7건)
Creativity and passion between global branding and country of origin rootsRaffaele Donvito, Aiello Gaetano, Tiziano Vescovipp. 357-360Modeling links between the decision-making process and luxury brand attachment: An international comparisonIrina Ivanovna Skorobogatykh, Junji Tsuchiya, Priscilla Chan, Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Hyunjoo Oh, Bart Weitzpp. 361-378Creative networks in Florence and Paris: empirical results on project networksSilvia Ranfagni, Gaetano Aiello, Raffaele Donvitopp. 379-393Does country of origin affect brand associations? The case of Italian brands in ChinaMarta Disegna, Tiziano Vescovi, Francesca Checchinatopp. 409-421Managing favorable product – country match in international markets: The case of “Made in Gessi”Michela Matarazzo, Riccardo Rescinitipp. 422-434
