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The Industrial/Societal Bullwhip Effects and Supply Chain Performance

Göran Svensson
한국마케팅과학회 (Korean Scholars of Marketing Science)|2008.06|Journal of Global Scholars of Marketing Science(마케팅과학연구) (全球营销科学学报)|제18권 제2호|pp. 1-17

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키워드

macromicroBullwhip effectsupply chain performanceindustrialsocietaltwo-way
주제분류경영학

초록

The objective of this paper is to describe the construct of bullwhip effect beyond supply chains, namely at industrial and societal levels. The author provides a conceptual discussion of the bullwhip effect – its derivation is extended, and the positioning of the construct is broadened. The bullwhip effect has been explored within intra-organisational and inter-organisational supply chains. A broader descriptive framework is introduced, one that positions the bullwhip effect construct at industrial and societal levels. A conceptual framework is provided that bridges the interface between the micro and macro environments of the bullwhip effect construct, but further conceptualization is required. The introduced derivation and positioning of the bullwhip effect construct reveal a number of research potentials. A principal one is that the exploration of the construct may consider the industrial and/or the societal environment when the bullwhip effect is studied in supply chains. The extended derivation and broadened positioning of the bullwhip effect in the overall environment is of interest to practitioners. It stresses the importance of contextual factors in operative, tactical and strategic supply chain performance. The principal contributions are: a) an interface between micro and macro levels in supply chain performance contributing to an extended derivation of the bullwhip effect; b) a typology of the bullwhip effect contributing to broadening the positioning of the same construct; c) the bullwhip effect being seen as two-way view construct at the micro level; and d) a framework of managerial implications. Most important of all is that the causes and effects of the bullwhip effect have been addressed in a wider context that so far has been underestimated in literature.

Abstract

The objective of this paper is to describe the construct of bullwhip effect beyond supply chains, namely at industrial and societal levels. The author provides a conceptual discussion of the bullwhip effect – its derivation is extended, and the positioning of the construct is broadened. The bullwhip effect has been explored within intra-organisational and inter-organisational supply chains. A broader descriptive framework is introduced, one that positions the bullwhip effect construct at industrial and societal levels. A conceptual framework is provided that bridges the interface between the micro and macro environments of the bullwhip effect construct, but further conceptualization is required. The introduced derivation and positioning of the bullwhip effect construct reveal a number of research potentials. A principal one is that the exploration of the construct may consider the industrial and/or the societal environment when the bullwhip effect is studied in supply chains. The extended derivation and broadened positioning of the bullwhip effect in the overall environment is of interest to practitioners. It stresses the importance of contextual factors in operative, tactical and strategic supply chain performance. The principal contributions are: a) an interface between micro and macro levels in supply chain performance contributing to an extended derivation of the bullwhip effect; b) a typology of the bullwhip effect contributing to broadening the positioning of the same construct; c) the bullwhip effect being seen as two-way view construct at the micro level; and d) a framework of managerial implications. Most important of all is that the causes and effects of the bullwhip effect have been addressed in a wider context that so far has been underestimated in literature.

참고문헌 (43)

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관련 논문AI추천

Historical Developments of Information and Information Sharing in a Supply Chain김경란, 김흥규, 이지형한국경영사학회 · 경영사연구2011 · 제26권 제4호The Tradeoff of Bullwhip Effect with Inventory Costs in a Supply Chain김흥규한국산업경영시스템학회 · 한국산업경영시스템학회지2023 · 제46권 제4호Emerging Trends of Supply Chain Management: Where Are We Going?민호기한국로지스틱스학회 · 로지스틱스연구2016 · 제24권 제1호공급사슬에서 채찍효과 관리를 위한 분석도구의 개발：정량화 모형과 의사결정지원시스템박양병, 심규탁한국산업경영시스템학회 · 한국산업경영시스템학회지2009 · 제32권 제1호Contingency Perspective on the Effectiveness of Information Sharing and System Coordination in Operation Management김기환, 최석봉한국전문경영인학회 · 전문경영인연구2012 · 제15권 제3호Analyzing impact of financial information sharing on supply chain performance and stability: system dynamics approach민정웅, 박정수, 이태호정석물류통상연구원 · Journal of International Logistics and Trade2010 · 제8권 제2호

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