SNS users’ para-social relationships with celebrities: social media effects on purchase intentions
0
조회
0
다운로드
22
인용
0
참고문헌
키워드
초록
In this study, the authors investigate factors that influence para-social relationships between social network service (SNS) users and celebrities and the effects on users’ purchase intentions. The study shows that SNS use and para-social relationships with celebrities are positively related. User/celebrity para-social relationships and celebrity reputation also show positive relationships with purchase intentions. Gender differences affect relationships between celebrity reputation, para-social relationships and purchase intentions. The results imply that new media, particularly SNS, encourages para-social relationships, and that para-social relationships and celebrity reputations persuade SNS users to make purchase decisions. The study shows that new media stimulates consumer desires, and the new SNS environment gives celebrities more power to affect purchase decisions.
Abstract
In this study, the authors investigate factors that influence para-social relationships between social network service (SNS) users and celebrities and the effects on users’ purchase intentions. The study shows that SNS use and para-social relationships with celebrities are positively related. User/celebrity para-social relationships and celebrity reputation also show positive relationships with purchase intentions. Gender differences affect relationships between celebrity reputation, para-social relationships and purchase intentions. The results imply that new media, particularly SNS, encourages para-social relationships, and that para-social relationships and celebrity reputations persuade SNS users to make purchase decisions. The study shows that new media stimulates consumer desires, and the new SNS environment gives celebrities more power to affect purchase decisions.
참고문헌 (72)
- Joseph Alba, "Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces", Journal of Marketing, 61(3), pp.38~ (1997), JSTOR[DOI]
- Saleem Alhabash, "Exploring the Motivations of Facebook Use in Taiwan", Cyberpsychology, Behavior, and Social Networking, 15(6), pp.304~311 (2012), Mary Ann Liebert Inc[DOI]
- Michael J. Baker, "The Impact of Physically Attractive Models on Advertising Evaluations", Journal of Marketing Research, 14(4), pp.538~ (1977), JSTOR[DOI]
- Balmer, J. M. T., "Corporate identity and the advent of corporate marketing", Journal of Marketing, 14, pp.936~996 (1998)
- Amanda B. Bower, "Highly Attractive Models in Advertising and the Women Who Loathe Them: The Implications of Negative Affect for Spokesperson Effectiveness", Journal of Advertising, 30(3), pp.51~63 (2001), Informa UK Limited[DOI]
- danah m. boyd, "Social Network Sites: Definition, History, and Scholarship", Journal of Computer-Mediated Communication, 13(1), pp.210~230 (2007), Wiley-Blackwell[DOI]
- Choi, Y. H., "Comparative analysis on TV news anchor’s parasocial interaction and professionalism", The Korean Journal of Journalism & Communication Studies, 44, pp.468~488 (1999)
- Yung Kyun Choi, "Motivators for the intention to use mobile TV: a comparison of South Korean males and females", International Journal of Advertising, 28(1), pp.147~ (2009), WARC Limited[DOI]
- 최영, "소셜 미디어 이용 동기가 사회 자본에 미치는 영향", 한국방송학보, 25(2), pp.241~276 (2011), 한국방송학회
- Jonathan Cohen, "Parasocial Breakups: Measuring Individual Differences in Responses to the Dissolution of Parasocial Relationships", Mass Communication and Society, 6(2), pp.191~202 (2003), Informa UK Limited[DOI]
- J. C. CONWAY, "Psychological Predictors of Television Viewing Motivation", Communication Research, 18(4), pp.443~463 (1991), SAGE Publications[DOI]
- Tülin Erdem, "Brand Credibility, Brand Consideration, and Choice", Journal of Consumer Research, 31(1), pp.191~198 (2004), Oxford University Press (OUP)[DOI]
- Ann Marie Fiore, "For fun and profit: Hedonic value from image interactivity and responses toward an online store", Psychology and Marketing, 22(8), pp.669~694 (2005), Wiley-Blackwell[DOI]
- C. Fombrun, "WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.", Academy of Management Journal, 33(2), pp.233~258 (1990), The Academy of Management[DOI]
- Friedman, H. H., "Endorser effectiveness by product type", Journal of Advertising Research, 19, pp.63~71 (1979)
- David Gefen, "Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model", MIS Quarterly, 21(4), pp.389~ (1997), JSTOR[DOI]
- A. E. GRANT, "Television Shopping: A Media System Dependency Perspective", Communication Research, 18(6), pp.773~798 (1991), SAGE Publications[DOI]
- Grunig, J. E., "The effect of relationships on reputation and reputation on relationships: A cognitive, behavioral study", Paper presented to the International, Interdisciplinary Public Relations Research Conference 2002 (2002)
- Eunkyoung Han, "Developing a measure of celebrity reputation", Public Relations Review, 36(2), pp.199~201 (2010), Elsevier BV[DOI]
- 한은경, "연예인 평판의 척도개발에 관한 연구한국, 중국, 싱가포르를 중심으로", 한국방송학보, 21(5), pp.298~341 (2007), 한국방송학회
- Thorsten Hennig-Thurau, "Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?", Journal of Interactive Marketing, 18(1), pp.38~52 (2004), Elsevier BV[DOI]
- Paul Herbig, "To be or not to be...credible that is:", Marketing Intelligence & Planning, 13(6), pp.24~33 (1995), Emerald[DOI]
- Michael A. Hogg, "Prototypicality, conformity and depersonalized attraction: A self-categorization analysis of group cohesiveness", British Journal of Social Psychology, 31(1), pp.41~56 (1992), Wiley-Blackwell[DOI]
- Horton, D., "Mass communication and para-social interaction: Observations on intimacy at a distance", Psychiatry, 19, pp.215~229 (1956)
- Rick Houlberg, "Local television news audience and the para‐social interaction", Journal of Broadcasting, 28(4), pp.423~429 (2009), Informa UK Limited[DOI]
- 황하성, "텔레비전 시청만족도 형성에 관한 재고찰시청동기, 의사인간관계(para?social interaction),실재감(presence)의 상호작용을 중심으로", 한국방송학보, 21(5), pp.342~382 (2007), 한국방송학회
- Jasmina Ilicic, "Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention", Australasian Marketing Journal (AMJ), 19(4), pp.230~237 (2011), Elsevier BV[DOI]
- Lan Jiang, "The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context", Journal of Consumer Research, 36(5), pp.778~791 (2010), Oxford University Press (OUP)[DOI]
- 김지영, "럭셔리 패션 브랜드의 디자인 특성에 따른 브랜드 태도와 구매의도에 관한 연구", 한국의류학회지, 34(2), pp.252~265 (2010), 한국의류학회
- Angella Jiyoung Kim, "Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention", Journal of Global Fashion Marketing, 1(3), pp.164~171 (2010), 한국마케팅과학회[DOI]
- Angella J. Kim, "Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand", Journal of Business Research, 65(10), pp.1480~1486 (2012), Elsevier BV[DOI]
- 김아날리아, "남녀 프리틴 세대의 외모관리행동 영향요인-미디어관여, 신체만족, 자아존중감을 중심으로", 한국의류학회지, 30(11), pp.1538~1549 (2006), 한국의류학회
- 김정기, "텔레비전 등장인물과 청소년 시청자의 의사(擬似)인간관계", 한국방송학보, 19(1), pp.255~285 (2005), 한국방송학회
- J. KIM, "The Variable Influence of Audience Activity on Media Effects", Communication Research, 24(2), pp.107~135 (1997), SAGE Publications[DOI]
- Kyung Hoon Kim, "Increasing customer equity of luxury fashion brands through nurturing consumer attitude", Journal of Business Research, 65(10), pp.1495~1499 (2012), Elsevier BV[DOI]
- Kyung-Hee Kim, "Cying for Me, Cying for Us: Relational Dialectics in a Korean Social Network Site", Journal of Computer-Mediated Communication, 13(1), pp.298~318 (2007), Wiley-Blackwell[DOI]
- 김규림, "Art Infusion in Fashion Product: The influence of Visual Art on Product Evaluation and Purchase Intention of Consumers", Journal of Global Fashion Marketing, 3(4), pp.180~186 (2012), 한국마케팅과학회[DOI]
- Yoojung Kim, "Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students", Computers in Human Behavior, 27(1), pp.365~372 (2011), Elsevier BV[DOI]
- 고은주, "Which content types increase participation in fashion social platforms?", Journal of Global Scholars of Marketing Science(마케팅과학연구), 23(3), pp.297~313 (2013), 한국마케팅과학회[DOI]
- 고은주, "Product Attributes’ Effects on Perceived Values and Repurchase Intention in Korea, USA, and France", Journal of Global Scholars of Marketing Science(마케팅과학연구), 21(3), pp.155~166 (2011), 한국마케팅과학회
- Eunju Ko, "Fashion marketing of luxury brands: Recent research issues and contributions", Journal of Business Research, 65(10), pp.1395~1398 (2012), Elsevier BV[DOI]
- Eunju Ko, "Modeling consumer adoption of mobile shopping for fashion products in Korea", Psychology and Marketing, 26(7), pp.669~687 (2009), Wiley-Blackwell[DOI]
- Annual report of social network service (SNS) usage trends, "Korea Information Society Development Institute", ~ (2013)
- Laken, A. R., "Parasocial relationships with celebrities: An illusion of intimacy with mediated friends", Master, pp.2009
- Lampe, C., "Facebook in the crowd: Social searching", CSCW conference, pp.167~170 (2006), ACM
- 이수영, "이동전화 서비스 이용 비교 연구통화 서비스와 문자 서비스 이용 동기와 이용 행태 비교를 중심으로", 한국방송학보, 19(3), pp.177~208 (2005), 한국방송학회
- Mark R. Levy, "Watching TV news as para‐social interaction", Journal of Broadcasting, 23(1), pp.69~80 (2009), Informa UK Limited[DOI]
- David Martin-Consuegea, "The Effects of Price Salience on Consumer Perception and Purchase Intentions", Journal of Global Scholars of Marketing Science(마케팅과학연구), 20(2), pp.149~163 (2010), 한국마케팅과학회
- Lynn E. McCutcheon, "Conceptualization and measurement of celebrity worship", British Journal of Psychology, 93(1), pp.67~87 (2002), Wiley-Blackwell[DOI]
- McGuire, W., "The uses of mass communication: Current perspectives on gratifications research", pp.167~196 (1974), Sage Publications
- Miller, K. L., "Globaloney: The new buzzword", Newsweek Issues, (Winter), pp.52~58 (2003)
- Megan Moreno, "122. Self-Promoters and Stalkers: Gender Differences in SNS Use Among Older Adolescents", Journal of Adolescent Health, 48(2), pp.S80~S81 (2011), Elsevier BV[DOI]
- Naruse, K., "The survey of the mobile internet, usage, and awareness, study for m-commerce", Proceedings of the 2003 symposium on applications and the internet workshops, pp.127~130 (2003), IEEE
- J.-E. Nordlund, "Media Interaction", Communication Research, 5(2), pp.150~175 (1978), SAGE Publications[DOI]
- Roobina Ohanian, "Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness", Journal of Advertising, 19(3), pp.39~52 (1990), Informa UK Limited[DOI]
- Owens, S. J., "Loneliness in older adult spousal caregivers", Paper presented at the 108th Annual Meeting of the American Psychological Association (2000)
- P. Palmgreen, "Relations Between Gratifications Sought and Obtained: A Study of Television News", Communication Research, 7(2), pp.161~192 (1980), SAGE Publications[DOI]
- J. H. Park, "Television Apparel Shopping: Impulse Buying and Parasocial Interaction", Clothing and Textiles Research Journal, 22(3), pp.135~144 (2004), SAGE Publications[DOI]
- 박진아, "The Effect of the Lifestyles of Social Networking Service Users on Luxury Brand Loyalty", Journal of Global Scholars of Marketing Science(마케팅과학연구), 21(4), pp.182~192 (2011), 한국마케팅과학회
- Seong-Yeon Park, "The Effect of Celebrity Conformity on the Purchase Intention of Celebrity Sponsorship Brand: The Moderating Effects of Symbolic Consumption and Face-Saving", Journal of Global Fashion Marketing, 1(4), pp.215~229 (2010), 한국마케팅과학회[DOI]
- Parker, B. J., "A uses and gratification perspective on the internet as a new information source", American Business Review, 18, pp.43~49 (2000)
- P. Patwardhan, "Exposure, Involvement and Satisfaction with Online Activities: A Cross-National Comparison of American and Indian Internet Users", International Communication Gazette, 66(5), pp.411~436 (2004), SAGE Publications[DOI]
- A. M. RUBIN, "Audience Activity and Television News Gratifications", Communication Research, 14(1), pp.58~84 (1987), SAGE Publications[DOI]
- ALAN M. RUBIN, "LONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING", Human Communication Research, 12(2), pp.155~180 (1985), Wiley-Blackwell[DOI]
- Alan M. Rubin, "Impact of Motivation, Attraction, and Parasocial Interaction on Talk Radio listening", Journal of Broadcasting & Electronic Media, 44(4), pp.635~654 (2000), Informa UK Limited[DOI]
- Rebecca B. Rubin, "Development of parasocial interaction relationships", Journal of Broadcasting & Electronic Media, 31(3), pp.279~292 (1987), Informa UK Limited[DOI]
- Kun Song, "Telepresence and fantasy in online apparel shopping experience", Journal of Fashion Marketing and Management: An International Journal, 11(4), pp.553~570 (2007), Emerald[DOI]
- 송경자, "신체이미지에 따른 성형욕구, 자아개념, 의복행동? 다중 측정도구를 사용하여", 한국의류학회지, 29(3,4), pp.391~402 (2005), 한국의류학회
- John R. Turner, "Interpersonal and psychological predictors of parasocial interaction with different television performers", Communication Quarterly, 41(4), pp.443~453 (1993), Informa UK Limited[DOI]
- Cheng‐Lu Wang, "Consumer decision‐making styles on domestic and imported brand clothing", European Journal of Marketing, 38(1, pp.2) (2004), 239~252[DOI]
- Pei-Shan Wei, "An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior", Computers in Human Behavior, 29(1), pp.193~201 (2013), Elsevier BV[DOI]
- Lixuan Zhang, "Motivations and Usage Patterns of Weibo", Cyberpsychology, Behavior, and Social Networking, 15(6), pp.312~317 (2012), Mary Ann Liebert Inc[DOI]
