Following up the article “Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments” by Loureiro, Koo, and Ribeiro
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The present article aims to present the follow - up of the article published in the Journal of Global Scholars of Marketing Science entitled: Eff ects of atmospherics on emotions and intention with respect to involvement in diff erent shopping environments. The article develops the inter-connection between the mentioned article and other articles published in the fi eld. Finally, the current article provides new insights about the new research published employing the S-O-R framework.
Abstract
The present article aims to present the follow - up of the article published in the Journal of Global Scholars of Marketing Science entitled: Eff ects of atmospherics on emotions and intention with respect to involvement in diff erent shopping environments. The article develops the inter-connection between the mentioned article and other articles published in the fi eld. Finally, the current article provides new insights about the new research published employing the S-O-R framework.
참고문헌 (20)
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