한국인의 아랍, 이슬람 이미지 및 관련 언론보도 인식연구
Image of Arab and Islam by Koreans and Their Perception on the Korean News Coverage
0
조회
0
다운로드
17
인용
0
참고문헌
키워드
초록
The Image which that the people of one country have toward the other countries and their people clearly has an influence on the decisions of their own government’s political, economic, and social relationships with foreign countries. The factors that affect on formation of national image are mass media, products, one country’s relations with another country, and national traits of the people. The purpose of this study was to determine current levels of awareness of Koreans on Arab and Islam and explore Koreans’ image and attitudes towards Arab and Islam. This study also aimed at Koreans’ evaluation and perception on Korean News coverage on Arab and Islam. For the purpose of the study, two primary research techniques, a qualitative survey and quantitative survey were used. The results showed that Majority of Koreans have negative images of Arab and Islam as dangerous areas where war and terror are continually occurring. However, the results reinforced that Koreans were rather strongly favored to ‘devout religious life style’. The results also revealed that Koreans evaluated news reports about Arab and Islam were not quite fair, reliable and objective. The results indicated that news coverage about Arab and Islam rather focused the issues that were provocative and sensational.
Abstract
The Image which that the people of one country have toward the other countries and their people clearly has an influence on the decisions of their own government’s political, economic, and social relationships with foreign countries. The factors that affect on formation of national image are mass media, products, one country’s relations with another country, and national traits of the people. The purpose of this study was to determine current levels of awareness of Koreans on Arab and Islam and explore Koreans’ image and attitudes towards Arab and Islam. This study also aimed at Koreans’ evaluation and perception on Korean News coverage on Arab and Islam. For the purpose of the study, two primary research techniques, a qualitative survey and quantitative survey were used. The results showed that Majority of Koreans have negative images of Arab and Islam as dangerous areas where war and terror are continually occurring. However, the results reinforced that Koreans were rather strongly favored to ‘devout religious life style’. The results also revealed that Koreans evaluated news reports about Arab and Islam were not quite fair, reliable and objective. The results indicated that news coverage about Arab and Islam rather focused the issues that were provocative and sensational.
참고문헌 (22)
- 김기도, "정치 커뮤니케이션의 실제" (1978), 나남
- 김승호, "한국 기업이 잘 나가면 국가 이미지도 좋아진다", Chindia Journal, 15-16 (2008)
- 정성훈, "국가이미지 문헌연구에 관한 소고 -1965년부터 2003년까지-", 국제지역연구, 9(2), pp.668~693 (2005), 국제지역학회
- 조희선, "صورة المحتمع العربي لدى الكوريين", 한국이슬람논총, 9, pp.269~287 (1990)
- 조희선, "한국 사회에 나타난 사우디아라비아의 이미지에 관한 연구(아랍어)", 한국이슬람학회논총, 14(2), pp.303~327 (2004), 한국이슬람학회
- Boulding, Kenneth. E, "National Images and International Systems", The Journal of Conflict Resolution, 3(2), pp.120~131 (1959)
- Boulding, Kenneth. E, "The Image : Knowledge in Life and Society" (1961), The University of Michigan Press
- Boulding, Kenneth. E, "The Image of the Future" (1973), Elsevier Sdentific Publishing Company
- Boorstin, D. J, "The Image : A Guide to Pseudo-Event in America" (1961), Harper & Row
- Coolsen, F, "Pioneers in the Development of Advertising", Journal of Marketing, 12, pp.7~21 (1947)
- Hankinson Graham, "Relational network brands : Towards a conceptual model of place brands", Journal of Vacation Marketing, 10(2), pp.109~121 (2004)
- Hashem, Mahboub, "The US Media and the Middle East-image and perception" (1995), Greenwood Press
- Kim, Suwan, "Framing Arab Islam Axiology Published in Korean Newspapers", Cultura, 10(1), pp.47~66 (2013)
- Lippman, W, "The public opinion" (1922), the MacMilan Company
- Maheswaran, Durairaj, "Country of Origin as a Stereotype : Effects of Consumer Expertise and Attribute Strength on Product Evaluations", Journal of Consumer Research, 21(2), pp.354~365 (1994)
- McLuhan, Marshall, "The Medium is the message" (1964), Signet
- Mousa, I. S, "The Arab image in the US press" (1984), Peter Lang
- Shaheen, J, "The TV Arab" (1988), Bowling Green State University Popular Press
- Said, E, "Arab and American Cultures" (1979), American Enterprise Institute for Public Policy Research
- Scott, W. A., "International Behavior", pp.277~291 (1966), Halt, Reinhart & Winston
- Smith, Don. D, "Mass Communications and International Image Change", Journal of Conflict Resolution, 17, pp.109~121 (1973)
- Suleiman, M, "Split Vision: The Portrayal of Arabs in the American Media", pp.332~347 (1983), American Arab Affairs Council