Information Fatigue, Environmental Fatigue: Producing Affect in Ecomedia
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The 21 st century narrates science through various mass media outlets, producing both an audience and a set of responses from that audience. The affect of the narrative maneuvers of mass media often precludes activist intervention into the very problems being presented. Concurrent are both information fatigue among an audience simply exhausted by data and environmental fatigue in a world teetering on the verge of virtu- ally global ecosystemic collapse. The dire necessity of engaging mean- ingfully with the present means that it is necessary to recognize the weariness that various media engender in us. It means also recognizing the sense of powerlessness, of ephemerality, and of unrootedness to which we are as spectators consigned. It is a very gloomy but real fact that humanity has arrived at a position where its own ruin has become entertainment and where information has become virtually unmanage- able. Yet, as this article shows, there have been other times in history when a surfeit of information has resulted in a perceived crisis and a sense of paralysis. What we experience is not new, but the context and nexus of information fatigue and environmental fatigue is new and very dangerous. This article argues that it is necessary to address the matters of spectatorship and the effects and implications of what are often very enchanting media narratives (which ultimately often have compelling economic motives). Activist intervention is absolutely contingent on our recognition of the degrees to which our media write us fatigued accom- plices to future ruin.
Abstract
The 21 st century narrates science through various mass media outlets, producing both an audience and a set of responses from that audience. The affect of the narrative maneuvers of mass media often precludes activist intervention into the very problems being presented. Concurrent are both information fatigue among an audience simply exhausted by data and environmental fatigue in a world teetering on the verge of virtu- ally global ecosystemic collapse. The dire necessity of engaging mean- ingfully with the present means that it is necessary to recognize the weariness that various media engender in us. It means also recognizing the sense of powerlessness, of ephemerality, and of unrootedness to which we are as spectators consigned. It is a very gloomy but real fact that humanity has arrived at a position where its own ruin has become entertainment and where information has become virtually unmanage- able. Yet, as this article shows, there have been other times in history when a surfeit of information has resulted in a perceived crisis and a sense of paralysis. What we experience is not new, but the context and nexus of information fatigue and environmental fatigue is new and very dangerous. This article argues that it is necessary to address the matters of spectatorship and the effects and implications of what are often very enchanting media narratives (which ultimately often have compelling economic motives). Activist intervention is absolutely contingent on our recognition of the degrees to which our media write us fatigued accom- plices to future ruin.
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