트랜스미디어 콘텐츠로서의 『로미오와 줄리엣』: <웨스트사이드 스토리>를 중심으로
Romeo and Juliet as Transmedia Content: Focusing on West Side Story
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Shakespeare’s Romeo and Juliet has been expressed in numerous forms, including film, screen media, and performing arts, and in adaptations such as West Side Story. This paper aims to define three core themes of Romeo and Juliet (two opposing groups, love of young lovers, and tragic death) as mono-narrative, which is the original element and starting point of transmedia storytelling. As the mono-narrative was adapted from various perspectives and eras, the transformed contents shared the same narrative worldview, built a whole story world in the content area, and allowed for the possibility of expansion. Focusing on six productions of West Side Story (musicals and films from 1957 to 2021), this paper suggests that the three themes of the Romeo and Juliet text can be developed into transmedia content. In the analysis process, the musicals and films before 2009 are defined as the old media storytelling in which the audience unilaterally enjoys and evaluates the content, and the musicals and films of 2020 and 2021 are defined as new media storytelling in which audience participation directly influences the storytelling and construction of the story world through the SNS movement in the production and publication process. The analysis indicates that the storytelling of West Side Story, once limited to the concept of adaptation, is unfolding in the form of 21st century transmedia storytelling.
Abstract
Shakespeare’s Romeo and Juliet has been expressed in numerous forms, including film, screen media, and performing arts, and in adaptations such as West Side Story. This paper aims to define three core themes of Romeo and Juliet (two opposing groups, love of young lovers, and tragic death) as mono-narrative, which is the original element and starting point of transmedia storytelling. As the mono-narrative was adapted from various perspectives and eras, the transformed contents shared the same narrative worldview, built a whole story world in the content area, and allowed for the possibility of expansion. Focusing on six productions of West Side Story (musicals and films from 1957 to 2021), this paper suggests that the three themes of the Romeo and Juliet text can be developed into transmedia content. In the analysis process, the musicals and films before 2009 are defined as the old media storytelling in which the audience unilaterally enjoys and evaluates the content, and the musicals and films of 2020 and 2021 are defined as new media storytelling in which audience participation directly influences the storytelling and construction of the story world through the SNS movement in the production and publication process. The analysis indicates that the storytelling of West Side Story, once limited to the concept of adaptation, is unfolding in the form of 21st century transmedia storytelling.
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