농업⋅농촌 부문 공기업의 공익적 가치 인식 연구 - 한국농어촌공사를 대상으로 -
A Study on the Perception of Public Value from Public Corporation in the Agricultural and Rural Sector - The Case of Korea Rural Community Corporation -
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This study analyzes the perception of public value created by Korea Rural Community Corporation, a representative public corporation in the agricultural and rural sector. We categorize agricultural and rural public values as ‘stable food supply,’ ‘conservation of national environment and nature,’ ‘formation and cultivation of water resources,’ ‘prevention of soil loss and flooding,’ ‘conservation of ecological system,’ ‘conservation of rural tradition and culture.’ For the qualitative analysis, we apply content analysis. And, for the quantitative analysis, we use topic modeling and Latent Dirichlet Allocation (LDA) analysis which is used widely in the field of text-mining. Results show that internal perception for value suppliers are mainly created for ‘stable food supply,’ ‘formation and cultivation of water resources,’ and ‘conservation of rural tradition and culture.’ External perception for value demanders are created for all public values, but its evaluation and demand include various aspects including both positive and negative opinions.
Abstract
This study analyzes the perception of public value created by Korea Rural Community Corporation, a representative public corporation in the agricultural and rural sector. We categorize agricultural and rural public values as ‘stable food supply,’ ‘conservation of national environment and nature,’ ‘formation and cultivation of water resources,’ ‘prevention of soil loss and flooding,’ ‘conservation of ecological system,’ ‘conservation of rural tradition and culture.’ For the qualitative analysis, we apply content analysis. And, for the quantitative analysis, we use topic modeling and Latent Dirichlet Allocation (LDA) analysis which is used widely in the field of text-mining. Results show that internal perception for value suppliers are mainly created for ‘stable food supply,’ ‘formation and cultivation of water resources,’ and ‘conservation of rural tradition and culture.’ External perception for value demanders are created for all public values, but its evaluation and demand include various aspects including both positive and negative opinions.
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