국내 및 해외 비즈니스 사례 비교 분석을 통한 국내 공유경제 비즈니스 발전 방향 연구
A Study on the Direction of Domestic Sharing Economy through Comparative Analysis of Domestic and Overseas Business Cases
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
A sharing economy has emerged through today’s trust-building mechanisms, and a sharing economy is called a future economic model through a positive future market prospect. In this context, while the overseas sharing economic business is becoming a global trend, the domestic sharing economic business is busy following the global trend. The purpose of this study is to investigate the development direction of sharing economic business in Korea. First, the sharing economic cases of 50 oversea and domestic businesses were analyzed by time series analysis. Next, a cross-country analysis to analyze the business distribution and KCERN's sharing economic model through sharing economic cube model was conducted. Finally, profit model analysis through business case study and the relationship between the derived factors were investigated. As a result of the analysis, this study found comparative trends between overseas and domestic including differences in cultural and institutional environments and profit models. This study suggested directions for domestic sharing economy business.
Abstract
A sharing economy has emerged through today’s trust-building mechanisms, and a sharing economy is called a future economic model through a positive future market prospect. In this context, while the overseas sharing economic business is becoming a global trend, the domestic sharing economic business is busy following the global trend. The purpose of this study is to investigate the development direction of sharing economic business in Korea. First, the sharing economic cases of 50 oversea and domestic businesses were analyzed by time series analysis. Next, a cross-country analysis to analyze the business distribution and KCERN's sharing economic model through sharing economic cube model was conducted. Finally, profit model analysis through business case study and the relationship between the derived factors were investigated. As a result of the analysis, this study found comparative trends between overseas and domestic including differences in cultural and institutional environments and profit models. This study suggested directions for domestic sharing economy business.
참고문헌 (39)
- Acquiera, A., "Promises and paradoxes of the sharing economy : An organizing framework", Technological Forecasting and Social Change, 125, pp.1~10 (2017)
- Ahn, H.J, "A study on influential factors for the use of IoT-based collaborative consumption services : Focusing on differences between B2C and C2C", Proceedings of the Korean Institute of Industrial Engineers Fall Conference, pp.445~464 (2016)
- 안효진, "공유경제 서비스 사례분석을 통한 협력적 라이프스타일 연구 -코워킹과 코리빙 스페이스를 중심으로-", 디지털융복합연구, 15(10), pp.405~410 (2017), 한국디지털정책학회[DOI]
- Barbu, C. M., "Business Models of the Sharing Economy", Review of International Comparative Management, 19(2), pp.154~166 (2018)
- Bocker, L., "Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation", Environmental Innovation and Societal Transitions, 23, pp.28~39 (2017)
- Botsman, R, "What’s Mine is Yours :The Rise of Collaborative Consumption" (2010), HarperCollins Publishers
- Chesbrough, H., "Business model innovation : it’s not just about technology anymore", Strategy and Leadership, 35(6), pp.12~17 (2007)
- 조은숙, "오픈 공유 서비스 구축을 위한 확장 아키텍쳐", 한국산학기술학회논문지, 18(12), pp.620~627 (2017), 한국산학기술학회[DOI]
- Constantiou, I., "Four Models of Sharing Economy Platforms", MIS Quarterly Executive, 16(4), pp.231~251 (2017)
- Cusumano, M. A., "The Sharing Economy Meets Reality", Communications of the ACM, 61(1), pp.26~28 (2018)
- Daunoriene, A., "Evaluating Sustainability of Sharing Economy Business Models", Procedia-Social and Behavioral Sciences, 213, pp.836~841 (2015)
- Gansky, L., "The Mesh : Why the Future of Business Is Sharing" (2010), Portfolio Trade
- Ham, C. M., "Understanding and Adapting to the Sharing Economy", CHUNGBUK, Issue & Trend, 24, pp.7~11 (2016)
- Hamari, J., "The Sharing Economy : Why People Participate in Collaborative Consumption", Journal of the for Information Science and Technology, 67(9), pp.2047~2059 (2016)
- Heinrichs, H., "Sharing Economy : A Potential New Pathway to Sustainability", Gaia, 22(4), pp.228~231 (2013)
- Hwang, M. S., "Understanding of the sharing economy", BUSAN Business Review, 21, pp.44~45 (2013)
- Sharing Economy and Future Society, "Ju, K.J", KCERN, 26~117 (2016)
- Future and Success Conditions of the Sharing Economy, "Kim, J. S.", Research Institute, 1~25, pp.Issue & Analysis, No. 134 (2014)
- Kim, K.H, "Sharing Economy Service Opening the Fourth Industrial Era", The Sustainability Science Society Conference, pp.137~139 (2016)
- Kim, W. C., "Blue Ocean strategy : from theory to practice", California Management Review, 47(3), pp.166~171 (2005)
- 김영국, "목표지향 행동모형(MGB)을 적용한 공유경제 서비스이용의도", 무역연구, 14(2), pp.277~291 (2018), 한국무역연구원[DOI]
- Kim, Y. G., "Sharing economy perspective on an integrative framework of the NAM and TPB", International Journal of Hospitality Management, 72, pp.109~117 (2018)
- The road to a sharing platform economy, "Kim, Y.J", KCERN, 1~246 (2018)
- 고윤승, "ICT 발달에 따른 공유경제에 대한 소고", e-비즈니스연구, 15(6), pp.77~100 (2014), 국제e-비즈니스학회[DOI]
- Kumar, V., "Strategic framework for a profitable business model in the sharing economy", Industrial Marketing Management, 69, pp.147~160 (2018)
- Lee, B.M., "Sharing economy service for one-person households focus on efficient use of resources-Based on consumption patterns of 20-30 years", KODDCO 2014 Conference, pp.115~116
- 이성엽, "공유경제(Sharing economy)에 대한 정부규제의 필요성— 차량 및 숙박 공유를 중심으로 —", 행정법연구, (44), pp.19~41 (2016), 행정법이론실무학회
- 이유미, "BMC를 활용한 공유경제 기반의 스마트워크센터 모델 연구", Journal of Information Technology Applications & Management, 20(4), pp.165~189 (2013), 한국데이터전략학회
- Liu, Y.H., "Review of the Sharing Economy Business Model", Proceedings of the The Korean Operations Research and Management Science Society (KORMS) Conference, pp.349~356 (2018)
- Mohlmann, M., "Collaborative consumption : determinants of satisfaction and the likelihood of using a sharing economy option again", Journal of Consumer Behaviour, 14(3), pp.193~207 (2015)
- 문병기, "경제적 합리성의 재해석: 사회적 기업과 공유경제기업의 비교를 중심으로", 한국지방자치학회보, 22(4), pp.341~362 (2010), 한국지방자치학회
- 라준영, "공유경제와 사회적 기업: 우주(WOOZOO) 사례", 서비스경영학회지, 15(4), pp.107~124 (2014), 한국서비스경영학회[DOI]
- Schor, J., "Debating the Sharing Economy", A Great Transition Initiative Essay (2014)
- Seong, H. H., "The Sharing Economy Model in the Financial Industry : The Future of Crowdfunding", Future Horizon, (30), pp.24~27 (2016)
- 심수진, "공유경제 서비스 사용의 영향요인에 대한 실증 연구", 인터넷전자상거래연구, 16(4), pp.163~183 (2016), 한국인터넷전자상거래학회
- Shin, G.H, "A study on difference of platform participation intention on sharing economy service", Proceedings of the The Korean Operations Research and Management Science Society (KORMS) Conference, pp.107~135 (2017)
- 송경석, "디지털기술의 발달에 따른 금융부문의 공유경제 비즈니스모델 탐색", Journal of Information Technology Applications & Management, 21(4), pp.485~499 (2014), 한국데이터전략학회
- The Study on Sharing Economy Services And Consumer’s Rights Promotion Plan, "Song, S.Y", Korean Consumer Agency, 1~161 (2015)
- 우채련, "비즈니스 모델 캔버스 기반의 기업 간 공유경제 비즈니스 모델", 한국산업정보학회논문지, 21(5), pp.41~54 (2016), 한국산업정보학회