2007 Summer Women's Street Fashion in Shenyang, China
1
조회
0
다운로드
7
인용
0
참고문헌
키워드
초록
The purpose of this study is to analyze women's street fashion in Shenyang and to understand the regional design preference. The city, Shenyang is not only known as the one of three major northeastern province in China, but also known as the city where large numbers of Korean fashion companies have launched in. The observation focused mainly on young/young adults and missy in Oe Market and ZungJie(中街) which are the most busy streets in Shenyang. A digital camera or a camcorder were used to take photos of these women. In addition, video captures or photos were analyzed by three fashion experts. Finally, the photos were classified by item and data was coded for statistics and reviewed through frequency and percentage. As a result, it was found that most young women in Shenyang liked to wear a casual style such as easy t-shirt, denim pants or skirt and a feminine style such as a one-piece dress in summer. Top items that were favoured by young women in Shenyang were t-shirts and blouse types, while they favoured to wear denim pants of indigo blue for bottom items. Frequently found colors among these womens' clothing were white, black, vivid blue, red and red purple. I strongly believe this study will provide basic but significant information for the establishment of design and marketing strategies to the Korean fashion brands, who is trying to access Chinese fashion market.
Abstract
The purpose of this study is to analyze women's street fashion in Shenyang and to understand the regional design preference. The city, Shenyang is not only known as the one of three major northeastern province in China, but also known as the city where large numbers of Korean fashion companies have launched in. The observation focused mainly on young/young adults and missy in Oe Market and ZungJie(中街) which are the most busy streets in Shenyang. A digital camera or a camcorder were used to take photos of these women. In addition, video captures or photos were analyzed by three fashion experts. Finally, the photos were classified by item and data was coded for statistics and reviewed through frequency and percentage. As a result, it was found that most young women in Shenyang liked to wear a casual style such as easy t-shirt, denim pants or skirt and a feminine style such as a one-piece dress in summer. Top items that were favoured by young women in Shenyang were t-shirts and blouse types, while they favoured to wear denim pants of indigo blue for bottom items. Frequently found colors among these womens' clothing were white, black, vivid blue, red and red purple. I strongly believe this study will provide basic but significant information for the establishment of design and marketing strategies to the Korean fashion brands, who is trying to access Chinese fashion market.
참고문헌 (16)
- ""The Present condition of Korean Fashion Industry Launching into Overseas Market" (2007. May 28), Apparelnews, p.18", ~ (2007)
- "Situation of Korean Fashion Industry Launching into Chinese Fashion Market"[URL]
- 고은주, "국내 의류브랜드의 중국진출 현황 및 마케팅전략 제안", 한국의류학회지, 28(2), pp.212~223 (2004), 한국의류학회
- 배수정, "패션 전문가의 성공적인 중국 진출에 관한 연구-중국 대련의 의류제조업체를 중심으로-", 한국의류학회지, 29(12), pp.1562~1570 (2005), 한국의류학회
- Korea Fashion Association, "Fashion Market Consumer Analysis in China 2004, pp.200-202", ~ (2004)
- ""'China Where World's Great Fashion Masters Keep on Eye',", (2007, January). Fashiongio, pp.100-105", ~ (2007)
- Kim, T. S., "You must go to China Fashion Market", pp.40~ (2004), Fashion Insight
- KOTRA, "Knowledge determines the success in China", ~ (2004)
- Oh, H. A., "Analysis of 2005 Summer Women's Street Style", Human Ecology Research Institute Chonnam National University, 15, pp.45~ (2005)
- Bae, S. J., "Fashion design portfolio", pp.32~ (2003), Kyohakyeongusa
- 천지영, "2005年 여름 中國 大連市 女性 스트리트 패션 分析", 패션 비즈니스, 10(2), pp.1~17 (2006), 한국패션비즈니스학회
- Im, S., "The Research of Street fashion between China and Korea", Journal of Human Ecology, 39(10), pp.4~ (2001)
- Son, H. J., "A Study on the Preference of Clothing of College Female Students in China", Journal of the Fashion Business, 4(2), pp.89~ (2000)
- Kim, H. S., "A Study on the Design Prefernce of Clothing According to the Age of Chinese Women Consumers", Journal of Human Ecology, 39(1), pp.5~ (2001)
- Oh, H. A., "op.cit., p.44", ~
- Cheon, J. Y., "op.cit., p.8", ~