본문 바로가기
KERD
논문KCI 등재

An Analysis on the Color Trend of Street Fashion in Dalian, China(paper no.1) - Focused on 2010 Summer -

배수정|김은실
한국패션비즈니스학회|2011.07|패션 비즈니스 (Journal of Fashion Business)|제15권 제3호|pp. 51-66

0

조회

0

다운로드

7

인용

0

참고문헌

키워드

Street fashionChinese fashion marketClothing colorsColor trend
주제분류생활과학

초록

The purpose of this study is to investigate the effect of the traditional color sentiment on the contemporary clothing color by studying the pictures of street fashion of Dalian in China, in view of the clothing color of women in their 20-30 years of age having highest purchasing power, along with traditional Chinese color. The clothing color is various in frequency depending on the items in street fashion. Due to the seasonal impact of summer, the most frequent item was one-piece dress with the Multi of various color patterns, followed by White, Black, PB, R and B category. In the top color, the White was most prevalent color due to the seasonal factor, followed by Black, Grey, Multi, R, Y, RP category. Achromatic color is more dominant with the ratio of 7:3, comparing with its counterpart, which consists of R and Y category of V, B, P, VP tone. In the bottom color, Dp tone of PB shows most high frequency, followed by Black. This results illustrate that Chinese women prefer blue jeans and to be looked as slimmer by using of the dark colors. In the accessories, colors of bags and shoes show different results. The bag colors show the high frequency of Dk tone, YR category, and the chromatic colors are little bit dominant than achromatic ones with the ratio of 5.3:4.7. On the contrary, the shoes colors show the highest frequency in Black, the achromatic colors are more dominant than chromatic ones with the ratio of 6.6:3.4. These results somewhat diverge from the international color trend. Color trend in Dalian street fashion in which the high frequency of V tone is observed through all the colors of the items followed by P, VP, Lgr tone in sequence. In the light of Chinese traditional color preference, this result denotes that the traditional color preferences of red, yellow are still affecting the contemporary color choices of clothing in Chinese women. The high incidence of PB category in the bottom and one-piece dress does not seem to have its origin form traditional Chinese color sentiment.

Abstract

The purpose of this study is to investigate the effect of the traditional color sentiment on the contemporary clothing color by studying the pictures of street fashion of Dalian in China, in view of the clothing color of women in their 20-30 years of age having highest purchasing power, along with traditional Chinese color. The clothing color is various in frequency depending on the items in street fashion. Due to the seasonal impact of summer, the most frequent item was one-piece dress with the Multi of various color patterns, followed by White, Black, PB, R and B category. In the top color, the White was most prevalent color due to the seasonal factor, followed by Black, Grey, Multi, R, Y, RP category. Achromatic color is more dominant with the ratio of 7:3, comparing with its counterpart, which consists of R and Y category of V, B, P, VP tone. In the bottom color, Dp tone of PB shows most high frequency, followed by Black. This results illustrate that Chinese women prefer blue jeans and to be looked as slimmer by using of the dark colors. In the accessories, colors of bags and shoes show different results. The bag colors show the high frequency of Dk tone, YR category, and the chromatic colors are little bit dominant than achromatic ones with the ratio of 5.3:4.7. On the contrary, the shoes colors show the highest frequency in Black, the achromatic colors are more dominant than chromatic ones with the ratio of 6.6:3.4. These results somewhat diverge from the international color trend. Color trend in Dalian street fashion in which the high frequency of V tone is observed through all the colors of the items followed by P, VP, Lgr tone in sequence. In the light of Chinese traditional color preference, this result denotes that the traditional color preferences of red, yellow are still affecting the contemporary color choices of clothing in Chinese women. The high incidence of PB category in the bottom and one-piece dress does not seem to have its origin form traditional Chinese color sentiment.

참고문헌 (29)

  1. "China in Past Five Years" (2011)[URL]
  2. Zhang Se-jung, "Deng Xiaoping's long-cherished wish 4,000 dollars advanced by 10 years", Jungangeconomy, 3~ (2011)
  3. 김찬주, "서울과 북경 여성들의 데님패션 비교 연구", 복식, 56(2), pp.32~44 (2006), 한국복식학회
  4. 배수정, "한국 패션브랜드의 경쟁력 제고를 위한 한·중 여성 스트리트 패션 스타일 비교분석-2009 S", S 서울, 상하이, 베이징을 중심으로, 2010, pp.34(2), 357~370[DOI]
  5. Im Soon, "The Research of street fashion between China and Korea", The Korean Home Economics Association, 39(10), pp.19~28 (2001)
  6. Choi Kyounghee, "A Study on the Street Fashion of the Chinese Career Women", Journal of Honam University, 25(1), pp.221~234 (2004)
  7. Choi Kyounghee, "A Study on the Casual Images expressed in the Street Fashion of China", Journal of Honam University, 26(1), pp.875~894 (2005)
  8. Kim Hyosook, "A Study on the Design Preference of Clothing of Chinese Women", Journal of Human Environment and Art Kon-Kuk University, 23(1), pp.103~114 (2000)
  9. Oh Hyuna, "Comparative Study of Women's Street Fashion Style in Seoul, Beijing, Shanghai and Dalian", 박사, Dept. of Clothing & Textiles, pp.2010
  10. 김찬주, "중국 스트리트 패션에 나타난 지역적 특성-2008년 F", W, 옌지, 베이징, 상하이를 중심으로-, 2010, pp.34(10), 1581~1595[DOI]
  11. Oh Hyuna, "A Study on the Women's Street Styles 2005 Summer in Shenyang, China", Journal of Human Ecology Chonnam National University, 15(1), pp.41~50 (2005)
  12. 배수정, "2007 Summer Women's Street Fashion in Shenyang, China", 패션 비즈니스, 12(3), pp.1~15 (2008), 한국패션비즈니스학회
  13. 천지영, "2005年 여름 中國 大連市 女性 스트리트 패션 分析", 패션 비즈니스, 10(2), pp.1~17 (2006), 한국패션비즈니스학회
  14. Bae Soojeong, "An Analysis of Street Fashion in New Axis Northeastern Area,China(1)", Korean journal of human ecology, 10(3), pp.43~51 (2007)
  15. 배수정, "An Analysis of 2006 Summer Street Fashion in Harbin, China", 패션 비즈니스, 11(3), pp.87~96 (2007), 한국패션비즈니스학회
  16. 백정현, "2006-2007 F", W 중국 대련시 여성 스트리트 패션 분석, 2008, pp.12(2), 59~71[DOI]
  17. 배수정, "2007년 여름 중국(中國) 대련(大連)시 여성 스트리트 패션 분석", 한국의류학회지, 32(11), pp.1692~1703 (2008), 한국의류학회
  18. 배수정, "중국 동북 3성 스트리트 패션 분석 (제1보) -2006년 봄 대련시를 중심으로", 한국의류학회지, 31(11), pp.1554~1564 (2007), 한국의류학회
  19. "Fashion City Dalian, Korea Fashion companies emerged as the early entry areas" (2007)[URL]
  20. Chu Sunhyung, "Analysis of the Chinese fashion consumers, China fashion market penetration the base course material", 5~ (2011)
  21. Kim Myohwan, "Entry strategy to Chinese fashion market in 2nd and 3rd cities", The basic course material go into Chinese fashion market, 12~ (2011)
  22. Cho Kyuhwa, "Fashion aesthetics", pp.254~ (2005), Soohaksa
  23. Cho Kyuhwa, "Costume aesthetics", pp.137~ (1985), Soohaksa
  24. "The Color Connection Book Series: Inte rnaional Color Guide" (2010)[URL]
  25. Eva Heller, "Temptation of color 1", pp.162~ (2009), Yedam
  26. Park Yeongsoo, "Symbol of Color, Psychology of Color", pp.34~ (2006), Sallim
  27. 배수정, "중국 패션시장의 성공적 진입을 위한 한 ․ 중 스트리트 패션스타일 비교 ․ 분석+ - 서울시와 대련시의 비교를 중심으로 -", 패션 비즈니스, 13(4), pp.1~20 (2009), 한국패션비즈니스학회
  28. "2010 S/S Color Trend" (2010)[URL]
  29. "2010 S/S Pre-Trend" (2010)[URL]

관련 논문AI추천

中國 동북지역 다롄시 스트리트 패션에 나타난 컬러트렌드 分析(제2보) - 2010 겨울, 중국의 전통 색채감정과의 비교를 중심으로 -배수정한국패션비즈니스학회 · 패션 비즈니스2011 · 제15권 제5호한․중 도시 간 여성 스트리트 패션 색채 비교 분석 - 2015 S/S 베이징, 다롄, 칭다오, 난징, 서울을 중심으로 -배수정, 백정현, 오현아한국패션비즈니스학회 · 패션 비즈니스2016 · 제20권 제2호A Comparative Analysis of Street Fashion Colors between Beijing and Seoul:TheCaseofSummer2012배수정, 정지원한국유통과학회 · 유통과학연구2013 · 제11권 제11호2006-2007 F/W 중국 대련시 여성 스트리트 패션 분석배수정, 백정현한국패션비즈니스학회 · 패션 비즈니스2008 · 제12권 제2호2007 Summer Women's Street Fashion in Shenyang, China배수정, 위은하, 정경희한국패션비즈니스학회 · 패션 비즈니스2008 · 제12권 제3호2005年 여름 中國 大連市 女性 스트리트 패션 分析배수정, 천지영한국패션비즈니스학회 · 패션 비즈니스2006 · 제10권 제2호

이 간행물의 다른 논문 (10건)

The Effects of Demographic Factors on Fashion Orientation, Fashion Response, and Buying Criteria(paper no.1)구인숙pp. 1-21A Development of Bodice Pattern for Women Aged 18~24 Years정재은, 이준옥, 박재경pp. 22-31The Effects of Demographic Factors on Children's wear Brand Preference and Their Reasons, and Brand Evaluation (paper no.3)구인숙pp. 32-50The Color Symbolism of the Costume on Korean Film 「Swiri」 - focused on relations among space, background and costume -박혜원, 박세희pp. 67-83A Study on the Dynamic BendingProperties of Textile Fabrics김종준pp. 84-96
원문 보기