VMD(Visual Merchandizing) Strategy Analysis for Revitalizing Web Fashion Star shop
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study aims at providing comprehensive data which would be helpful to establish a web shopping mall by analyzing the structure of web fashion star shops which have recently emerged as a result of advances in digital technology and communication. For the purpose of analyzing VMD strategy used in web fashion star shop, we adopt both of the documental and empirical research methods, based on which we examine the concept of E-commerce and current business situation of web fashion star shop industry, and then analyze the main page, product category page and product detail page in a star shop featured by a male pop star within a web shopping mall. According to our analysis of the structure of web fashion star shop, in case of open market, a banner with star's image on it leads to star shop when people click on the link of the banner, and in case of independent mall, they show each star's unique style in the main page. Product category page is linked to each product detail page which presents items of various fashion coordinates, satisfying needs of consumers to follow star’s trendy fashion sense.
Abstract
This study aims at providing comprehensive data which would be helpful to establish a web shopping mall by analyzing the structure of web fashion star shops which have recently emerged as a result of advances in digital technology and communication. For the purpose of analyzing VMD strategy used in web fashion star shop, we adopt both of the documental and empirical research methods, based on which we examine the concept of E-commerce and current business situation of web fashion star shop industry, and then analyze the main page, product category page and product detail page in a star shop featured by a male pop star within a web shopping mall. According to our analysis of the structure of web fashion star shop, in case of open market, a banner with star's image on it leads to star shop when people click on the link of the banner, and in case of independent mall, they show each star's unique style in the main page. Product category page is linked to each product detail page which presents items of various fashion coordinates, satisfying needs of consumers to follow star’s trendy fashion sense.
참고문헌 (12)
- "Last year, E-commerce transactions exceeded 400 trillion"[URL]
- Lee, Kun-Hee, "Website analysis of internet fashion mall : the point of design", Korea fashion &Costume Design Association 2007 Fall symposium, pp.83~ (2007)
- "Designer Shop, Ul-zzang Shop, Miss Korea Shop... Star Shop is developed"[URL]
- "fashion industry trend of 2007 second half of the year, samsungdesignnet"[URL]
- Jung, Jn-Gu, "business : roadmap for sucess", pp.54~55 (2005), Sunhak Co.
- Park, Sun-Young, "Fashion e-business", pp.40~ (2002), Kyungchoon Co.
- Jung, Jn-Gun, "op. cit., pp. 57~58", ~
- Hu, Hang-Lang, "Star-marketing", pp.32~ (2002), Meail economy a newspaper Pub.
- "Story of Fashion Icon, samsungdesignnet"[URL]
- Hu, Hang-Lang, "op. cit., p. 155", ~
- Koack joonkoo, "Shopping Mall Product Page Strategy", pp.10~11 (2006), e bezbooks
- "On-line Shopping Mall, New rival ‘Auction VS G-market'"[URL]