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A Study to Reveal the Effects of Using Symbolic Meaning of Minhwa with People Having a Variety of Cultural Backgrounds

Jihye Park
한국패션비즈니스학회|2021.12|패션 비즈니스 (Journal of Fashion Business)|제25권 제6호|pp. 131-145

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참고문헌

키워드

cultural designKorean folk painting—Minhwasymbolic meaning of Minhwa
주제분류생활과학

초록

As the use of cultural elements to enhance design has become increasingly emphasized, fashion studies are focusing more on the cultural aspects of design. However, the diverse approaches of Minhwa (Korean folk painting) still need to be incorporated into fashion designs. Moreover, there is limited research on the awareness and thought of using a cultural design source of Minhwa based on people from different cultural backgrounds. This study aims to reveal an in-depth understanding of the use of Minhwa and its inner symbolic meaning by people from a diverse range of cultural backgrounds. A review of the literature on cultural design and Minhwa studies was conducted to establish a theoretical foundation. Focus group interviews were conducted with 26 participants, who were divided into five distinct cultural groups to ascertain their thoughts towards Minhwa and its inner symbolic meaning. The study’s major findings were threefold. First, the outer appearance of Minhwa elements based on aesthetic preferences and familiarity affect their preference choices more than the influences of their cultural backgrounds. Second, knowing the knowledge of symbolic meaning makes a big difference in image preference. Third, avoiding the use of anachronisms is a significant consideration, as they can lead to negative judgments irrespective of cultural background.

Abstract

As the use of cultural elements to enhance design has become increasingly emphasized, fashion studies are focusing more on the cultural aspects of design. However, the diverse approaches of Minhwa (Korean folk painting) still need to be incorporated into fashion designs. Moreover, there is limited research on the awareness and thought of using a cultural design source of Minhwa based on people from different cultural backgrounds. This study aims to reveal an in-depth understanding of the use of Minhwa and its inner symbolic meaning by people from a diverse range of cultural backgrounds. A review of the literature on cultural design and Minhwa studies was conducted to establish a theoretical foundation. Focus group interviews were conducted with 26 participants, who were divided into five distinct cultural groups to ascertain their thoughts towards Minhwa and its inner symbolic meaning. The study’s major findings were threefold. First, the outer appearance of Minhwa elements based on aesthetic preferences and familiarity affect their preference choices more than the influences of their cultural backgrounds. Second, knowing the knowledge of symbolic meaning makes a big difference in image preference. Third, avoiding the use of anachronisms is a significant consideration, as they can lead to negative judgments irrespective of cultural background.

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