미용성형부위 및 의복행동그룹에 따른 의복스타일선호에 관한 연구: 미용성형을 경험한 20~30대 여성을 중심으로

Abstract

The main purposes of this study is to evaluate clothing behaviors according to cosmeticsurgery parts and to research how the clothing style preference is expressed depending oneach clothing behavior group. This study focuses on women in their 20s and 30s living inSeoul and Gyeonggi area whom have cosmetic surgery experiences. From the womenbeing evaluated, the following groups are divided and then surveyed with equal frequencyand ratio: 'facial surgery', 'face contour surgery', 'breast surgery', and 'body figurerevision'. When comparing the changes in clothing style preferences before and after thecosmetic surgery, they prefer silhouettes which show body shapes, diversity of color tones,and more overall exposing preferences. After investigating the preferred clothing stylesbased on cosmetic surgery parts, it is being analyzed that body exposure is moreaggressively expressed upon after taking the surgery because the self satisfaction isincreased according to the changes in their body shapes after the surgery. Lastly, afterlooking into the cosmetic surgery and the clothing preferences styles of each clothingbehavior group, there seems to be more breast surgeries and body figure revisions for aggressive and extroverted characters: the sex-appeal and mood switching type. It is alsobeing analyzed that facial surgeries are more common in the passive group: informationcollection, trend alignment, and beauty preference. Such results are also reflected inclothing preferences styles: the biggest change is shown in the aggressive and extrovertedgroup, the sex-appeal types.