여성의 외모관리 행동의 동기연구 -성형수술ㆍ비만체형관리 사례를 중심으로-

Abstract

The purpose of the study was to identify the motives of women's appearance-management behavior, andexamine how women perceived the appearance -management behavior and pursuit of ideal body image. The depth inter-instance analysis used in this study. The results were as follows : There were four types of women’s appearance-man-agement behavior. First, women perceived themselves by using other people's evaluation, and it was the first motive ofappearance-management behavior. It shows that appearance is not based on the real self-image but is the evaluated self-image by others. Second, women were willing to suffer the pain in the plastic surgery and obesity treatment by the expec-tation of appearance improvement. It means the result of reducing the diference between the actual self-figure and theideal self-image. Third, the sexual discrimination culture had an influence on appearance-management behavior. It seemsthe sense of male superiority spreaded over the Korean society. Lastly, women improved self-satisfaction and self-esteemthrough their physical appearance as an alternative method for better life.