해외 라이선스 패션잡지 『VOGUE』에 나타난 디자인 수식어표현의 한일 비교 연구

Abstract

The importance of the cultural identity of each country is emphasized among the newcultural paradigm of the 21st century. Leading world-wide trends, overseas licensedfashion magazines have expressed characteristics close to the culture and lifestyle of eachcountry at the same time. The goal of this study was focused on finding out thedifferences and similarities between overseas licensed fashion magazine, or if the contentwould be compared to the aesthetic characteristics and criteria of the country they werepublished in. To accomplish this, we extracted the color, material and modifier from thescripts of the Korean and Japanese editions of VOGUE published during S/S in 2012 forcomparative analysis of the aspects of color, fabrics and modifier between Japan andKorea. There were common but also unique characteristics, as the issues of VOGUEKOREA and VOGUE JAPAN published during the research period had modifier to fit eachseason and trend, the emergence of color and fabric. Especially, the kind and frequency of color, fabric and modifier could be considered as expressing their own unique fashionculture. In case of Korea, maximal with colorful and decorative image is especially strong,while in Japan the soft and gentle feminine image was rather strong.