“Escape The Corset” Movement in South Korea: An Exploratory Study Focusing on Social Media Data Analysis
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The Escape The Corset (ETC) movement, which originated in South Korea in 2018, serves as a powerful protest against traditional gender norms surrounding appearance, particularly in relation to fashion, makeup, and hairstyles. This study delved into the essence of the ETC movement through a content analysis of Instagram posts and newspaper articles. Utilizing a grounded theory approach, the research examined various dimensions, including key phenomena, underlying causes, social contexts, and the broader cultural landscape. The primary phenomenon identified is the resistance to the "appearance-corset," a metaphorical term describing the constraints imposed by societal beauty expectations on women. This resistance was ignited by the #MeToo movement and personal negative experiences related to managing appearance. A crucial element of the movement is the role of social media, which provides a platform for participants to connect, share their resistance, and foster solidarity. Online interactions have cultivated a sense of community and mutual support, enabling participants to enhance their confidence, self-love, and self-esteem. The researchers contend that this study offers valuable insights into the ETC movement as a form of social activism, highlighting how this feminist protest not only critiques beauty standards but also contributes to broader discussions on gender equality and personal empowerment.
Abstract
The Escape The Corset (ETC) movement, which originated in South Korea in 2018, serves as a powerful protest against traditional gender norms surrounding appearance, particularly in relation to fashion, makeup, and hairstyles. This study delved into the essence of the ETC movement through a content analysis of Instagram posts and newspaper articles. Utilizing a grounded theory approach, the research examined various dimensions, including key phenomena, underlying causes, social contexts, and the broader cultural landscape. The primary phenomenon identified is the resistance to the "appearance-corset," a metaphorical term describing the constraints imposed by societal beauty expectations on women. This resistance was ignited by the #MeToo movement and personal negative experiences related to managing appearance. A crucial element of the movement is the role of social media, which provides a platform for participants to connect, share their resistance, and foster solidarity. Online interactions have cultivated a sense of community and mutual support, enabling participants to enhance their confidence, self-love, and self-esteem. The researchers contend that this study offers valuable insights into the ETC movement as a form of social activism, highlighting how this feminist protest not only critiques beauty standards but also contributes to broader discussions on gender equality and personal empowerment.
참고문헌 (48)
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