파올로 로베르시(Paolo Roversi) 패션 사진의 이미지 유형에 따른 표현형식과 미적 특성
Expression Format and Aesthetic Characteristics in Paolo Roversi’s Fashion Photography by Image Type
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This study analyzed the expressive and aesthetic characteristics of Paolo Roversi’s fashion photography, one of the world’s top three fashion photographers. As a research method, 315 of Roversi’s photographs published in British, Italian, and Parisian Vogue magazines from 2010 to 2024 were examined. Expert focus group interviews were conducted to classify key images, and an analysis framework was developed based on prior research to systematically assess each image. The findings revealed that Roversi’s fashion photography is primarily characterized by three dominant image styles: fantasy, which evokes a sense of dreamlike mystery; gothic, which conveys darkness, madness, and themes of death; and grotesque, which blends surreal and eerie elements. Additionally, four key aesthetic qualities emerged: ambivalence, reflecting the coexistence of opposing emotions; sensuality, capturing the mesmerizing beauty of the human body; mystery, achieved through dreamy colors and faded moods using light painting techniques; and melancholy, expressed through dark tones, low-key lighting, and irregular illumination to evoke inner solitude. This study serves as a foundational reference for fashion photography and brand promotion strategies, offering insight into Roversi’s unique visual language and its impact on contemporary fashion imagery.
Abstract
This study analyzed the expressive and aesthetic characteristics of Paolo Roversi’s fashion photography, one of the world’s top three fashion photographers. As a research method, 315 of Roversi’s photographs published in British, Italian, and Parisian Vogue magazines from 2010 to 2024 were examined. Expert focus group interviews were conducted to classify key images, and an analysis framework was developed based on prior research to systematically assess each image. The findings revealed that Roversi’s fashion photography is primarily characterized by three dominant image styles: fantasy, which evokes a sense of dreamlike mystery; gothic, which conveys darkness, madness, and themes of death; and grotesque, which blends surreal and eerie elements. Additionally, four key aesthetic qualities emerged: ambivalence, reflecting the coexistence of opposing emotions; sensuality, capturing the mesmerizing beauty of the human body; mystery, achieved through dreamy colors and faded moods using light painting techniques; and melancholy, expressed through dark tones, low-key lighting, and irregular illumination to evoke inner solitude. This study serves as a foundational reference for fashion photography and brand promotion strategies, offering insight into Roversi’s unique visual language and its impact on contemporary fashion imagery.