친환경농식품의 생산 및 거래의 특징과 한국 생협의 발전
The Attributes of Production and Transaction of Environmentally-Friendly Agro-Food Products and Development of Korean Consumer Cooperatives
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This research examines the characteristics of production and transaction of environmentally-friendly agro-food products, including information asymmetry, relationship-specific investment, and thin market. Based on these features, it confirms that the structure governing the transactions has moved from direct marketings or personal transactions into formal contract-based transactions as institutions serving to resolve the asymmetric information issues have been established. Unlike European consumer cooperatives, those in Korea have developed by successfully coping with the issues involved in the emerging organic agro- food sector. The success of Korean consumer cooperatives shows that the user-owner governance structure of cooperatives by itself has comparative advantages to resolve the information asymmetry and relationship-specific investment issues in the early stage of organic food sector. Finally, the paper discusses the challenges that the consumer cooperatives have been facing in the growing stage of the environmentally-friendly agro-food sector.
Abstract
This research examines the characteristics of production and transaction of environmentally-friendly agro-food products, including information asymmetry, relationship-specific investment, and thin market. Based on these features, it confirms that the structure governing the transactions has moved from direct marketings or personal transactions into formal contract-based transactions as institutions serving to resolve the asymmetric information issues have been established. Unlike European consumer cooperatives, those in Korea have developed by successfully coping with the issues involved in the emerging organic agro- food sector. The success of Korean consumer cooperatives shows that the user-owner governance structure of cooperatives by itself has comparative advantages to resolve the information asymmetry and relationship-specific investment issues in the early stage of organic food sector. Finally, the paper discusses the challenges that the consumer cooperatives have been facing in the growing stage of the environmentally-friendly agro-food sector.
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