철쭉농가의 생산자 의식과 유통실태 연구

Abstract

In this study, we examined the development plans of producer organization on the basis of the investigation on producers' awareness and distribution status of rhododendron farms. The key contents and suggestions are as follows. First, the technical standard of producers was of a high level and the difficulty experienced by producers was market and price instability. In addition, soil management was limited to fertilization and control of insect pests. Also, there was insufficiency of discussions on farming plans among producers. Therefore, it is necessary to establish composite farming plans as well as to pursue joint purchasing of farming materials, scientific soil management and introduction of programs to activate the organization. Second, rhododendron distribution mainly took place as trading at farming yards and the price was determined largely by merchants. For marketing, there was lack of distribution information and insufficient securing of trading partners. Therefore, it is necessary to improve price negotiation power, to establish a landscaping plant distribution center and to promote the 6th industrialization, etc. Third, in the long-term perspective, it will be necessary to establish the basis for R&D and implementation of hub for rhododendron industry.