Management Status and Development Plan of Green Tea Processors in Korea
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study was conducted to analyze the current management status of green tea processors in two regions (Hadong-gun and Boseong-gun) in Korea and to suggest directions for the development of the green tea industry based on an understanding their difficulties in management. This study showed that the number of green tea farms and the cultivation area had decreased, while the average unit sales price of green tea in Boseong-gun was approximately three times higher than that in Hadong-gun. Also, this study found that Hadong-gun mainly provided green tea products to wholesalers, whereas Boseong-gun sold it directly to the local retail stores targeting tourists, and this results in generating relatively higher unit prices. Meanwhile, we discovered that both regions had difficulties in management which were caused by the demand for low delivery unit costs from large corporations and small food companies. Therefore, in order to develop the green tea industry in both regions, the size of green tea fields and the scenery satisfaction should be improved to draw more tourists and boost tourists’ intention to revisit. In addition, it is necessary to enhance guidance and accessibility of related tourist sites, to expand green tea experience activities, and to improve product satisfaction by developing various goods. By inducing more tourists in these ways, it could change the sales type of green tea from wholesale to retail and help activate the management of green tea processors.
Abstract
This study was conducted to analyze the current management status of green tea processors in two regions (Hadong-gun and Boseong-gun) in Korea and to suggest directions for the development of the green tea industry based on an understanding their difficulties in management. This study showed that the number of green tea farms and the cultivation area had decreased, while the average unit sales price of green tea in Boseong-gun was approximately three times higher than that in Hadong-gun. Also, this study found that Hadong-gun mainly provided green tea products to wholesalers, whereas Boseong-gun sold it directly to the local retail stores targeting tourists, and this results in generating relatively higher unit prices. Meanwhile, we discovered that both regions had difficulties in management which were caused by the demand for low delivery unit costs from large corporations and small food companies. Therefore, in order to develop the green tea industry in both regions, the size of green tea fields and the scenery satisfaction should be improved to draw more tourists and boost tourists’ intention to revisit. In addition, it is necessary to enhance guidance and accessibility of related tourist sites, to expand green tea experience activities, and to improve product satisfaction by developing various goods. By inducing more tourists in these ways, it could change the sales type of green tea from wholesale to retail and help activate the management of green tea processors.
참고문헌 (26)
- "2017 Major work plans" (2017)[URL]
- Cho BH, "Analysis of Performance Differences on Visitor Satisfaction Factor to the Boseong Green Tea Field", J Int Tour Res, 1, pp.163~175 (2004)
- 조규형, "STS-RFLP법을 이용한 국내지역 재배녹차의 비교분석", 생명과학회지, 20(9), pp.1415~1419 (2010), 한국생명과학회
- 조경옥, "녹차, 오룡차, 홍차 추출물을 첨가한 돼지고기 수육의 품질특성", 한국식품영양과학회지, 42(5), pp.774~783 (2013), 한국식품영양과학회
- 최상현, "FGI와 SWOT분석을 이용한 DMZ일원 접경지역의 주민소득 증대방안-강원도 양구군 해안면을 중심으로-", Journal of forest and environmental science, 30(1), pp.50~55 (2014), 산림과학연구소[DOI]
- "County administration white papers (2010-2012)" (2012)[URL]
- 황정규, "하동녹차 재배지역의 기상요소별 분석", 한국농림기상학회지, 12(2), pp.132~142 (2010), 한국농림기상학회
- 김경희, "녹차 소비자의 선택속성과 만족이 충성도에 미치는 영향 연구: 관여도의 조절효과", 한국식품조리과학회지, 27(2), pp.83~94 (2011), 한국식품조리과학회
- Kim SH, "Current Trends and Development Substitute Tea and Plan in the Korean Green Tea Industry", Food Ind Nutr, 19, pp.20~25 (2014)
- Kim YR, "A Study on the Effect of Supercritical Fluid Extract of Green Tea on Improving Skin with Acne", PhD, pp.2014
- Chong Kyu Lee, "Effect of Ecofriendly Pesticides Against Adoxophyes orana (Lepidoptera: Tortrididae) on Tea Tree (Camellia sinensis L.)", Journal of forest and environmental science, 30(3), pp.301~306 (2014), 산림과학연구소[DOI]
- 이경은, "어성초, 자소엽, 녹차 식물 추출 혼합물의 항산화 및 Tyrosinase 저해 효과에 관한 연구", 대한화장품학회지, 41(2), pp.173~180 (2015), 사단법인 대한화장품학회[DOI]
- "2018 Special crop production records" (2019)[URL]
- Tumiar Katarina Manik, "Hydrological Consequences of Converting Forestland to Coffee Plantations and Other Agriculture Crops on Sumber Jaya Watershed, West Lampung, Indonesia", Journal of forest and environmental science, 34(4), pp.293~303 (2018), 산림과학연구소[DOI]
- 박호균, "경로분석을 통한 농촌관광사업 평가 척도의 타당성 분석", 농촌사회, 12(2), pp.75~102 (2002), 한국농촌사회학회
- 박준희, "녹차 선택속성과 소비행동에 대한 인식 분석 : 한국·중국·일본인을 중심으로", 석사, 조리외식경영학과, pp.2013
- Park KH, "A Study of Development of Functional Hair Cosmetics Materials Using Fermented Camelliasinensis Extract", MS, pp.2015
- 박석녀, "한국 녹차의 세계 차시장 진출 전략에 관한 연구", 석사, 예문화와다도학, pp.2011
- 박금석, "중국녹차 포장디자인의 시각적 표현요소에 관한 연구", 석사, 디자인학, pp.2011
- 신황호, "마을중심 6차산업화 활성화를 위한 유유누에마을 참뽕문화 축제개발 영향연구", 관광연구, 31(3), pp.337~355 (2016), 대한관광경영학회
- 신성구, "시장 개방체제하에서 녹차산업의 발전 전략에 관한 연구", 석사, 예문화와다도학, pp.2008
- 심규원, "Examining Visitation to the Gyeryongsan National Park", Journal of forest and environmental science, 34(3), pp.242~245 (2018), 산림과학연구소[DOI]
- 서철현, "지역축제 이미지가 방문객 행동의도에 미치는 영향에 대한 비교연구 -'보성 다향제'와 '하동 야생차문화축제'를 중심으로-", 호텔경영학연구, 17(1), pp.217~234 (2008), 한국호텔외식관광경영학회
- 여호근, "실험적 가상가치평가법(CVM-X)을 이용한 녹차밭의 관광가치평가: 하동군을 중심으로", 호텔경영학연구, 16(1), pp.189~200 (2007), 한국호텔외식관광경영학회
- 尹今玉, "한국과 중국 포장디자인의 시각적 비교 연구 : 녹차 포장디자인 중심으로", 석사, 산업디자인학과 시각디자인전공, pp.2012
- 유진옥, "녹차 음용 실태 및 음용 확대를 위한 요인 분석에 관한 연구", 석사, 생활예절ㆍ다도, pp.2010