음료 브랜드 페트병 형태적 측면에서 나타나는 포장의 왜곡 현상에 관한 연구

Abstract

Beverage bottles and food containers representative of the controversial safe from the harmful effects of environmental hormones, as well as ease of recycling has the advantage. In addition, net domestic production of PET bottles in various fields through better utilization of available materials used in the container. Use various forms depending on the difference, but has advantage of being able to express. Use various forms depending on the difference, but has advantage of being able to express. However, PET containers are produced in large quantities because of the height and shape of keuki and scope of the proposed design is very limited, beverage containers and to mention the gorgeous graphics elements. And various graphical effects and unique form of creative expression in the form, enabling the competitors can have the courage and the differentiating factor is the. This paper appears in PET bottles, PET bottles, beverage containers in the center, depending on the morphological aspects of graphic design that appears when applied to the distortion of the package were discussed. Theoretical background and history of PET, to examine how to manufacture various types of beverage containers of Standard Brands, gwajanghyeong, waegokhyeong divided into various forms such as containers with a total of 10 design could be divided The distortion of the packaging appears to detailed analysis of PET containers. In package design and graphic design, type of vessel in the consumers' purchasing synergies and emotional stimuli can buy the elements. Also, in the form of a package designed to deliver a message is passed indirectly, at the same time familiar emotional associations have competitive products to increase awareness of the image you can see the effect. Firstly, the visual sensitivity of the vessel morphology in a consumer society that demands courage and creative design, graphic elements to suit apart from other brands by combining a couple designs. Second, the curved portion of the vessel's position to avoid the tayipona logo, bending phenomenon largely unencumbered by placing graphic elements, layout should take advantage. Third, the hourglass waist PET containers used as containers of beverages and diet-related form of courage that led to the curved body to help circulation and associated tea leaves used as beverage containers PET containers, as inherent in certain types of cars combined with by leveraging.