브랜드 이미지 특성으로 다양화된 표피(Skin)의 실증적 비교 연구

Abstract

Recently, the large-scale and complex Flagship Stores that can recognize the importance of the variety and the emotions of the consumers are newly attempting the futuristic direction along with the digital culture trends by changing the values, vision, and regional environment of the city with the innovative design process of the brands. Such backgrounds were recognized again from the boundaries of the spaces that connect the integrations of time and space, and commerce and arts as the brand image characteristics to express the changes and characteristics of the appearances of the buildings from the emotional shapes. Therefore, the objective standard of the outward image characteristics of the materials and shapes and creating a genre of the surrounding function as the aesthetic and functional expansion become the part of the value expression to realize the realistic analysis. The outward scope with such standards comparatively analyzed the image evaluation tests with the brand examples that have been utilized and applied with the characteristics of the transparency and non-materialistic tenancies that are emphasized and expanded recently. His is evaluated to be meaningful in establishing the realistic analysis of the expressive method in the trustworthiness and plausibility of the each brand image characteristics and also suggest a more detailed logical basis in the brand image characteristic and design expression tendencies, and such outward characteristics can suggest the continuous distinction of the city and the culture that change the clarity of the brand image created by the famous architects for the creative reanalysis of the brand strategies and the spatial characteristics.