임신여성대상 토털서비스 개발을 위한 디자인 감성가치 연구

Abstract

The rate of pregnancy and birth is rapidly decreasing due to an increase of the first-marriage age of women. Numerous support policies exist at a national level in order to provide a solution for this issue, but the fact that there is a limitation. The overflow of indiscrete information has a tendency to increase the stress rate of pregnant women, which in turn acts as a threat to the prenatal environment that affect both the mother and fetus in a negative sense. This study sets its foundation on a design thinking for produce a viable design value map that will be used for the development of products-services for pregnant women in order to provide a solution this pending social issue. During the workshops, emotional pattern preparation and emotional language selection was conducted to identify the emotional needs of pregnant women with regards to pregnancy, birth, and parenting. Also, an emotional adjective that best represent the emotional status of pregnant women was identified through a survey, and it was reflected on the value map. During the final stage of the workshop, a team project utilizing collage methods was conducted in order to identify an ideal persona of housewives from pregnant women’s point of view. The results were then analyzed to identify the representative personality strengths to derive 5 persona types. The design emotional value map, which is the result material of this study, will be utilized to establish a total service provision website for pregnant women, and contributions to the development of products-services for pregnant women are anticipated.