DJSI(DJSI; Dow Jones Sustainability Indices Korea) 평가에 의한 우수기업 웹사이트 색채분석에 관한 연구

Abstract

Today, the importance of color in the Website for comp anies has been continually spread, but the research on W ebsite color targeting a blue-chip company that has publi c confidence is actually insufficient as yet. Particularly, it 's possible to bring up a problem on the Website color characteristics of excellent companies which received a r ating of 'Excellent' from economic, environmental. social aspects based on the evaluation of Dow Jones Sustainabil ity Indices(hereinafter, referred to as "DJSI"). Hereupon, this study is aimed at considering the charac teristic of the color displayed on the intial screen of the Website for companies which received 'Excellence' by D JSI Korea. As for research method, this study extracted the sample of dominant color, assort color and accent col or from the initial screen of the Website targeting 20 com panies, which were judged to be suite for this research method, among the 25 relative companies. Next, this stud y conducted color analysis, hue analysis and Adjective I mage analysis using IRI Color Image Scale after substituting Munsell Hue Value for the sample color. The research results are summed up as three aspects as follows: First, the dominant color of the Website was fou nd to be mostly gray tone, which can integrate the overal l atmosphere while suggesting the atmosphere of stable feelings. The color image scale was found to be mostly 'Soft-Static', representing a tender image by using the p astel tone color with high value and low chroma. In additi on, IRI Adjective Image Scale was found to be in the ord er of 'Subdued'→'Elegant'→'Modern'→'Natural.' Second, most assort colors among the sites for analysis were found to be White tone, symbolizing cleanliness, pu reness and peace, etc. , and using high value of color givi ng a feeling of lucidity and cleanness. In addition, for the harmony color scale as an emotional adjective, 'Lucid' an d 'Colorful' image of harmony colors were found to be m ostly used , followed by 'Modern,' Third, as for accent color, Red and Blue tone of colors were found to be used much, which were analyzed to giv e a visual concentration effect through the intense contra st with dominant colors. In addition, as for the adjective harmony color image scale, 'Cheerful' and 'Colorful' ima ge of harmony colors were found to be mostly used. It is hoped that such results produced by this study will be basic materials in inquiring into the strategic differenti ation scheme of Website design by taking account of colors.