재사용이 가능한 패키지디자인이 소비자의 구매행동에 미치는 영향 - 스마트폰 패키지디자인을 중심으로 -

Abstract

The role of today‘s package is expanding not only to satisfy the social requirement(recycling, etc.) in changing the materials and forms but to keep the product or protect it from the outside in contrast to the past. It has close ties with our lives. Besides, the proliferation of smart devices has become the opportunities that opens up new market of packaging design in the information society that changes rapidly. Consumers require a change in the various form and quality of the material, functionality, etc. of smartphone packaging as well as design. As the environmental topic, it received a lot of attention around the world. The designers will have to suffer under the perpetual necessity of reusable or recyclable packaging design. This study will start from these questions about consumers’ opinions about smartphone’s package importance. If so, will they prefer a reusable package? This study looked at how changes in consumer’ purchasing behavior that is in accordance with the functional elements of the package. There are total of four samples. Two are not reusable packages and two are reusable packages there eco-friendly materials based on reuse and recycle, reduce, refill, regeneration. Those were seen that the high involvement group is the highest level of preference about reused materials. Thus, consumers concerns about the reused package has more of an effect on the purchasing behavior change can be obtained a conclusion. In the future studies about reuse package design will have to be spreaded.