제품디자인 영역의 패키지디자인 표현특성 분석 및 발전방향 제언

Abstract

bstract)In the competitive market economy, package design not only functions as a decorative element, but also works as a strategic mediator which helps to communicate corporate brand to consumers. In this thesis, package design, which mainly used to be discussed in visual design area, is extended its area to product design, due to development in technology and material, and also social needs to the environmental problems. Package design in visual design area and product design area is compared, and after analyzing differences of each design elements and methods, package design in product design area is categorized according to the characteristics and illustrated with case studies. Based on the characteristics of analyzed elements, in the product design area, package design is suggested as user-friendly and emotional touch design, active and advanced form of green design, and design with combination of digital technology. Moreover, through the convergence between design disciplines, more various attempts are possible.