한국 패션산업의 글로벌 경쟁력 강화를 위한 서울 패션위크 연구

Abstract

Fashion week, held twice a year, contributes to increasing the industrial competitiveness of a nation Therefore, this study analyzes and diagnoses Seoul Fashion Week with the aim of proposing ways to strengthen the competitiveness of the Korean fashion industry and contribute to its development. This study takes a theoretical look at the Korean fashion industry and major overseas fashion weeks based on findings from academic literature, online documents, and daily and monthly press articles. The study shows that first, a central organization is needed. Second, the active and systematic support of the central and local governments and related agencies and organizations is required. Third, the global popularity of the Korean Wave with its rich K-pop and entertainment contents should be actively used to reinforce the image and brand of Korean fashion. Fourth, a strategy should be established so that Korean fashion can respond and react swiftly to the ever-shifting parameters of the fashion industry. Finally, designers and brands should build house archives that reflect their unique identity and history. To strengthen the global competitiveness of the Korean fashion industry, it is necessary to provide it with immediate and ongoing support within a practical and coherent legal and systematic framework.