온라인 쇼핑몰의 배송 상자 디자인 연구- 조형적인 특성과 친환경 속성을 바탕으로 -

Abstract

A shipping box plays a role in protecting products and promoting an E-commerce website’s brand. As two-day shipping and online grocery delivery have become popular over the past few years, new box designs have been created by online stores. To analyze both graphic and sustainable characteristics of new box designs, this study examines the impacts of the box designs on forming brand image through reviews of previous studies and researches sustainable design and new shipping management. The eight box designs from the five largest online stores were selected according to revenue or sales and analyzed based on the packaging design elements, materials, and sustainable approach methods. The results have shown that the sustainable design trend affects no use of plastic materials in all grocery stores. Paper tapes or eco glues are used in five out of eight box designs. Compared to designs before renewals, the number of color use is reduced in new designs. In the graphic aspect, five box designs out of eight represent shipping-service brands or PB rather than online-store brands. In other words, online stores have stressed the establishment of services or PB in the box designs. This study would guide designers and marketers in designing the shipping box to achieve their branding goals and sustainability goals.