조선시대 안동지역의 정체성 및 지역 이미지에 관한 연구- 권기의「영가지」를 중심으로 -

Abstract

This research aims to study the regional identity and image of Andong during the Chosun Dynasty. The reason is that Andong is listed on UNESCO's World Heritage List, including 「Younggaji」, Bongjeongsa Temple, and Dosan Seowon et., al... In particular, the secrets of registration were that they possess traditionality, history, preservation, and uniqueness. The spatial extent of the study is based on the Andong area, and the timespan is based on 「Younggaji」(1608 year), compiled by Kwon Ki during the Chosun Dynasty. The scope of the content utilizes the identity of Andong today, which has been studied in its homepage and Andong area. The theoretical foundation of local identity and regional image applies the theory of Propansky et al.,(1983), Hunt (1975) and Baloglu, & McCleary(1999). According to the results of establishing the identity and image of the Andong area during today's Chosun Dynasty, the followings are true. First, the UNESCO listing of "Yeongji" was the starting point for Andong today as a traditional cultural city. Second, 「Younggaji」compiled around motivation, was the definitive version of collective intelligence by local scholars. Third, the compilation of 「Younggaji」symbolized the servant leadership of local scholars. Fourth, 「Younggaji」, Andong during the Chosun Dynasty was the main birthplace of medicinal herbs (Yam, Goji & Omija) and its unique traditional food culture(Rice punch, Salted mackerel & Noodle). Traditional, historical, cultural identity and local images, which have been elevated since the Chosun Dynasty, have been made into today's traditional cultural city.