4차 산업혁명 신기술을 기반으로 한 융복합 스마트관광 서비스브랜드

Abstract

This study aims to examine how service brands are being implemented in the process of developing into smart tourism and to find ways to foster smart tourism resources. The research method analyzed the status of smart tourism service brand implementation through the analysis of prior literature, press release, video and publication, and analyzed smart city construction through advanced smart 8 cities in the same context as smart tourism in China, and drew up a plan to revitalize smart tourism city. The study found that the travel schedule curation proposed by artificial intelligence (AI), the establishment of an artificial intelligence hotel based on big data, new experience and promotion marketing of artificial intelligence robots, and smart mobility intelligent transportation services. China appeared in the form of VR content, VR video service, digital museum, self-driving, tourism routes utilizing big data and AI technology, and smart toilets in the eight major smart cities in the world were real-time data from Las Vegas, smart waste solutions from Seoul, 3D printed smart bridges from Amsterdam, complete parking of San Francisco, street lighting in Hague, energy saving in Copenhagen, and smart transportation in Brussels. In conclusion, the measures to revitalize smart tourism city can present non-face-to-face tourism guidance system equipped with artificial intelligence, public media methodology, and post-corona19 era tourism service.