유니버설디자인 적용 원칙에 따른 지속가능한 테이크아웃 패키지디자인 전략- 중국 패스트푸드 테이크아웃 패키지디자인을 중심으로 -

Abstract

In the Chinese restaurant market, takeaway food has the advantage of convenience, but at the same time faces a serious problem of environmental pollution. Therefore, this study intends to discuss the sustainable takeout package with the application principle of universal design as the starting point. This study starts with the current status of Chinese takeout packages, and after macroscopically grasping the research purpose and method, universal design theory and sustainable development theory are scientifically defined to suggest fast food package design analysis and strategies, and the principles of universal design application derive a new After that, based on the application principle, domestic and foreign best practices were investigated and analyzed, and the universal design of a sustainable take-out package was proposed according to the application principle. This could be suggested as considering the processing and stability of package design, giving certain controllability, intuitive explanation of basic information and usage information about food, minimizing user's product usage errors, and reflecting the trend and brand identity of package design. This study suggests that continuous development can be achieved by adding the structure of the package and applying human-friendly design. Under the principle of harmlessness, it is expected that the brand style will be strongly revealed through the package, and that it will be able to contribute to the economic development of the Chinese take-out package market through continuous development and improvement.